Insights on AI search,
GEO & SEO
Deep dives, tool roundups, and strategy guides to help you win visibility across both AI platforms and Google.
From Data to Action: Integrating AI VisiFrom Data to Action: Integrating AI Visibility into Your SEO Stack
SEO isn’t what it used to be.You’ve probably already noticed that search results are changing. It's not just about blue links anymore. Now, when someone types a
Introducing ScientificCrawl™: The Next GIntroducing ScientificCrawl™: The Next Generation of SEO Analysis
SEO can feel overwhelming most of the time.You’re told to focus on keywords, content, backlinks, page speed, mobile experience... and then someone says, “Oh, by
Closing the Gap: Identify Your Topic AutClosing the Gap: Identify Your Topic Authority Blind Spots in AI Search
You might think you’ve built enough content around your niche. Your blogs are ranking, your internal links are solid, and maybe you've even earned a few backlin
Boardroom Ready: Translating AI VisibiliBoardroom Ready: Translating AI Visibility into Strategic ROI
Think about the last time you used Google, ChatGPT, Claude, or even Perplexity to ask a question. Did you scroll through a list of links… or did you just read t
Predicting the Next AI Update: Using TrePredicting the Next AI Update: Using Trend Data to Stay Ahead
Every few months, it feels like the AI world gets flipped on its head. One week you're getting used to a new model, and the next, there's a game-changing update
Beyond Global: Winning Local and MultiliBeyond Global: Winning Local and Multilingual AI Visibility
Let’s say you’ve created amazing content, maybe in English, and made sure it’s optimized for search engines.Great start, right?Now imagine someone in Spain, Ind
Shield Your Brand: How to Audit for AI MShield Your Brand: How to Audit for AI Misinformation and Sentiment
Shield Your Brand: How to Audit for AI Misinformation and SentimentWhat if a chatbot introduced your brand with the wrong facts? Or worse, what if it painted yo
10-Step Framework for Generative Engine 10-Step Framework for Generative Engine Optimization (GEO)
10-Step Framework for Generative Engine Optimization (GEO)Imagine you’re planning a weekend getaway and you fire up your favourite travel assistant, maybe it’s
Stop Guessing Your AI Presence: The EsseStop Guessing Your AI Presence: The Essential AI Share of Voice Benchmarks
Stop Guessing Your AI Presence: The Essential AI Share of Voice BenchmarksAre you still guessing how visible your brand really is?If you’re relying on gut feeli
The Visionary Marketer, The AI VisibilitThe Visionary Marketer, The AI Visibility Shift: Why the Search Game Has Changed Forever
The Visionary Marketer, The AI Visibility Shift: Why the Search Game Has Changed ForeverHave you noticed how search isn’t what it used to be? A few years ago yo
Solving Shopify's Biggest SEO ChallengesSolving Shopify's Biggest SEO Challenges
How Shopify Handles SEO (and Where It Falls Short)Before we dive into fixing things, let’s get a clear view of the playing field.Shopify does offer some solid S