SEORCE FOR LOGISTICS AND MARITIME
Shippers ask AI who to trust. Make sure it names you.
Shippers, owners and procurement teams now ask ChatGPT who handles a route, a cargo type or a fleet best. SEORCE shows which firms are named for each service, which trade sources the AI relied on, and how many quote requests follow.
Reputation travels through AI now.
Big names get every mention
- AI defaults to the largest firms, even for niche routes.
Trade press shapes the answer
- An old industry article describes your firm as it was.
Specialisms go unseen
- Your reefer or tanker expertise never appears.
What shippers and owners ask AI.
These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.
- “Best ship management companies for tankers”
- “Freight forwarders for [route]”
- “Air vs sea freight for [cargo]”
- “[Provider] vs [provider]”
- “How much does container shipping cost?”
- “Ship management fees”
- “[Provider] safety record”
- “How to choose a freight forwarder”
A week for a logistics marketing team.
Service by service, route by route.
Built for services, routes and reputation.
Know when you're recommended.
Track prompts for each service, route and cargo type, and see which firms are named.
- Service and route promptsFreight forwarding, ship management, cold chain.
- Rivals namedLarge and specialist firms.
- Trends you can reportMonth on month.
See which sources describe you.
SEORCE shows the exact trade articles, directories and association pages behind each answer, cited or consulted.
- Exact URLsIndustry press and directories.
- Old articles surfacedSee outdated descriptions still in use.
- Where to actSources to update or earn.
Count the enquiries that come in.
Free Web Analytics tracks quote and contact clicks as goals, with AI as its own channel and countries in every report.
- GoalsRequest a quote, contact a desk.
- CountriesWhere enquiries come from.
- AI as a channelCompare with organic.
| Goal | Type | Completions | Rate |
|---|---|---|---|
| Request a quote | Button click | 642 | 3.5% |
| Track a shipment | Button click | 1,318 | 7.2% |
| Contact sales | Page visit | 118 | 0.6% |
Read the answer a shipper gets.
Here's the kind of answer a shipowner or shipper sees. SEORCE shows whether your firm is named and the trade sources behind it.
Priced per project. Never per seat.
Run each business line or regional site as a project. Add commercial teams without paying for logins.
Related solutions.
Check the page a buyer's question should reach.
If AI can't read your service page, it can't shortlist you. The browser extension shows what is in the raw HTML, and the content checker scores how citable the text is.
How does SEORCE help logistics and maritime firms?
SEORCE helps logistics, freight, shipping and maritime companies see whether AI engines recommend them for each service, route and cargo type, across 7 AI engines plus Google AI Overview, AI Mode and Search, and which trade press and directories shape the answer. Content Studio drafts service guides in the firm's voice, and free Web Analytics tracks quote requests by source and country.
At a glance
- Built for
- Logistics, shipping, freight and maritime companies
- Typical journey
- Need → AI shortlist → trade research → quote request
- Questions to track
- Service, Comparison, Cost, Trust
- Signals to watch
- Service and route mentions, trade press sources, quote requests
- Main conversion
- Quote requests
- SEORCE modules
- AI Beacon, Keyword Explorer, Content Studio, Web Analytics
What good looks like
- Each service and specialism is tracked in AI answers
- Trade press describes the firm in current terms
- Service pages explain specialisms clearly
- Quote requests are tracked by source and country
- Outdated profiles are spotted
- Each business line is measured separately
Key facts
- Service, route and cargo prompts tracked across AI engines
- Exact trade sources, including outdated articles
- Service guides drafted in your voice
- Quote requests tracked as goals
- Countries in every Web Analytics report
- Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
- A free browser extension and free tools let you check any page without an account
Last reviewed 11 October 2026.
Questions from logistics firms.
AI engines lean on industry publications and directories for specialist sectors. Current, accurate coverage helps firms appear for the services they offer.
By being specific. Clear pages on niche services, routes and cargo types give AI engines a reason to mention a specialist.
Yes. Add prompts for each service, route or cargo type you specialise in.
Yes. Source tracking shows the exact articles and directories the AI used.
Yes. Quote and contact clicks can be tracked as goals.
Yes. Run each as its own project.
Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.
Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.
Be the name AI gives for your route.
Book a demo and see your services in AI answers.
Not ready for an account? Use the free browser extension or any of the free tools.