SEORCE FOR FMCG AND CPG
Every brand in the portfolio, in every AI answer.
Shoppers ask AI which snack is healthiest, which oats are best for breakfast or which chocolate to gift. SEORCE tracks every brand in your portfolio across those answers, shows which rivals are named instead, and gives each brand manager their own dashboard and report.
Big portfolios, scattered visibility.
Nobody sees all the brands at once
- Each brand team works in its own tools, with its own numbers.
AI answers lean on nutrition opinions
- Your brand is judged by a blog post you've never seen.
Retailer pages own the product answer
- The answer links to a supermarket, not to the brand.
What shoppers ask AI about everyday brands.
These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.
- “Healthiest breakfast cereal”
- “Best snacks for kids' lunchboxes”
- “[Brand] vs own-label”
- “Which oats are healthiest?”
- “Easy overnight oats recipe”
- “What can I make with [product]?”
- “Is [brand] vegan?”
- “Does [brand] use palm oil?”
A week for an FMCG digital team.
Brand by brand, across the portfolio.
Built for portfolios, not single brands.
Know which brands AI recommends.
Track the category and occasion prompts shoppers ask, and see which of your brands appear and which rivals do.
- Occasion promptsBreakfast, gifting, healthy snacks.
- Rivals namedPrivate labels and competitors.
- One project per brandClean numbers for every brand.
Every brand sounds like itself.
Content Studio learns each brand's voice separately, so the oats brand and the chocolate brand never sound alike.
- One voice per brandLearned from each brand's material.
- Writer personasFor different teams and agencies.
- 24 built-in templatesFrom how-to guides to comparisons.
See who shapes the answer about you.
Nutrition blogs, retailer listings and videos often decide what AI says. SEORCE shows the exact pages, cited or consulted.
- Exact URLsMore than the domain.
- Retailer pages tooSee when answers point to retailers.
- Where to actThe sources to earn or correct.
Every brand, side by side.
Track the same category prompt for every brand in the portfolio. Each brand manager gets their own dashboard and scheduled report.
| Brand | ChatGPT | Google AI Overview | Perplexity |
|---|---|---|---|
| Morning Grain oats | ✓ | ✓ | ✓ |
| Crunch Co granola | ✓ | – | – |
| Little Sprout kids cereal | – | – | ✓ |
| Field Bar breakfast bars | – | ✓ | – |
Priced per project. Never per seat.
Each brand is its own project. Bring brand managers and agencies in without paying for logins.
Related solutions.
Test a brand page in a few seconds.
Open one with the browser extension and you'll see its headings, schema and meta tags, and whether AI crawlers can read it. The free tools check one thing each, with no account.
How does SEORCE help FMCG and CPG companies?
SEORCE helps FMCG and consumer packaged goods companies track every brand in their portfolio across 7 AI engines plus Google AI Overview, AI Mode and Search. Each brand runs as its own project with its own brand voice in Content Studio, its own sources and competitors, and its own custom dashboard and scheduled report for the brand manager. Pricing is per project, never per seat.
At a glance
- Built for
- FMCG and consumer packaged goods companies
- Typical journey
- Occasion or need → AI suggestion → brand choice in store or online
- Questions to track
- Occasion, Comparison, Recipe, Values
- Signals to watch
- Brand mentions across the portfolio, nutrition and retailer sources
- Main conversion
- Brand preference and retailer clicks
- SEORCE modules
- AI Beacon, Content Studio, Keyword Explorer, Web Analytics
What good looks like
- Every brand in the portfolio is tracked on its category prompts
- Each brand manager sees their own numbers
- Each brand has its own voice
- Nutrition and values questions are answered on brand sites
- Retailer and nutrition sources are understood
- Recipe and occasion content matches demand
Key facts
- One project per brand, priced per project
- Category and occasion prompts tracked across AI engines
- A separate brand voice for each brand
- Custom dashboards and scheduled reports per brand
- Exact sources, including retailer pages and nutrition sites
- Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
- A free browser extension and free tools let you check any page without an account
Last reviewed 11 October 2026.
Questions from FMCG teams.
AI engines look for independent opinions on health and nutrition, and blogs and dietitian sites provide them. Accurate nutrition information on brand sites helps balance those answers.
By brand. Each brand has different prompts, competitors and sources, so tracking and reporting them separately keeps the numbers useful.
Yes. Each brand runs as its own project, and anything beyond your plan's limits is priced custom.
Yes. Build a custom dashboard per brand and schedule its report.
Yes. It learns each brand's voice from that brand's own material.
No. Pricing is per project, never per seat.
Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.
Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.
See the whole portfolio in AI answers.
Book a demo and track your brands side by side.
Not ready for an account? Use the free browser extension or any of the free tools.