SEORCE FOR TRAVEL AND HOSPITALITY
Travellers plan with AI. Be on the itinerary.
People ask ChatGPT for a boutique hotel in Lisbon, a family-friendly resort or what to do in Dubai in winter. SEORCE shows which hotels, operators and destinations are recommended, which review sites and guides shaped the answer, and how many bookings follow.
The trip is planned before anyone searches.
AI builds the itinerary without you
- Three hotels, two restaurants, one tour. None of them yours.
Answers point to booking platforms
- The booking happens at a commission.
Guides go live after the planning window
- People plan summer trips in January.
What travellers ask AI when planning a trip.
These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.
- “What to do in Lisbon in spring”
- “Best time to visit [destination]”
- “Best boutique hotel in Lisbon for couples”
- “Family-friendly resorts in [destination]”
- “How much is a week in [destination]?”
- “Cheapest month to visit [destination]”
- “Best area to stay in [city]”
- “How to get from the airport to [city]”
A week for a travel marketing team.
Property by property, season by season.
Built for stays, seasons and bookings.
Know when you're recommended.
Track prompts for each property, destination and type of trip, and see who's named.
- Property and destination promptsBoutique, family, business, luxury.
- Booking sites and rivalsWho's named instead of you.
- Trends you can reportMonth on month.
Publish before the planning window.
Keyword Explorer shows when people research each destination as well as when they travel.
- 12-month trendsSee the planning peak.
- Questions travellers askWeather, neighbourhoods, family tips.
- SERP analysisAI Overview and booking results.
Count the AI visitors who book direct.
Free Web Analytics tracks booking clicks as goals, with AI tools as their own source and countries in every report.
- GoalsCheck availability, book now.
- AI as a channelChatGPT, Perplexity and more.
- CountriesWhere your guests come from.
| Goal | Type | Completions | Rate |
|---|---|---|---|
| Check availability | Button click | 642 | 3.5% |
| Start booking | Button click | 1,318 | 7.2% |
| Booking complete | Page visit | 118 | 0.6% |
Read the answer a traveller gets.
Here's the kind of answer someone gets when they plan a trip. SEORCE shows whether your property is named and the sources behind it.
Priced per project. Never per seat.
Run each property, brand or destination as a project. Add property teams without paying for logins.
Related solutions.
Test a hotel or destination page in a few seconds.
Open one with the browser extension and you'll see its headings, schema and meta tags, and whether AI crawlers can read it. The free tools check one thing each, with no account.
How does SEORCE help travel brands?
SEORCE helps hotels, travel brands, tour operators and destinations see whether AI engines recommend them, across 7 AI engines plus Google AI Overview, AI Mode and Search, and which review sites, guides and videos shape the answer. Keyword Explorer shows when people plan each trip, Content Studio drafts destination guides in your voice, and free Web Analytics tracks direct bookings by source and country.
At a glance
- Built for
- Hotels, travel brands, tour operators and destinations
- Typical journey
- Inspiration → AI itinerary → stay shortlist → reviews → booking
- Questions to track
- Destination, Stay, Cost, Practical
- Signals to watch
- Property and destination mentions, review sources, planning window, direct bookings
- Main conversion
- Direct bookings
- SEORCE modules
- AI Beacon, Keyword Explorer, Content Studio, Web Analytics
What good looks like
- Each property or destination is tracked in AI answers
- Content goes live before the planning window
- Guides answer practical traveller questions
- Review-site coverage is understood
- Direct bookings are tracked by source and country
- Answers point to the brand, not only booking platforms
Key facts
- Property, destination and trip prompts tracked across AI engines
- Exact sources, including review sites and videos
- 12-month trends showing the planning window
- Booking clicks tracked as goals
- Countries in every Web Analytics report
- Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
- A free browser extension and free tools let you check any page without an account
Last reviewed 11 October 2026.
Questions from travel brands.
Often months ahead. Search interest for summer destinations frequently peaks in the first months of the year, so content needs to be live by then.
AI engines build itineraries from reviews, travel guides and booking data. Properties with detailed, consistent information across those sources appear more often.
Yes. Run each property or brand as a project, with its own prompts.
Yes. Keyword Explorer shows a 12-month trend for every search, including the planning peak.
Web Analytics tracks booking clicks as goals. Booking values stay in your booking engine.
Yes. Track destination prompts and see which places and experiences AI recommends.
Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.
Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.
Be on the itinerary AI builds.
Book a demo and see your properties in travel answers.
Not ready for an account? Use the free browser extension or any of the free tools.