SEORCE FOR INSURANCE
Customers ask AI who to insure with. Be in the answer.
People ask ChatGPT for the best pet insurance, cheap cover for young drivers or which insurer pays out fairly. SEORCE shows which insurers are named for each product, which comparison sites and reviews decided it, and how many quotes follow.
Insurance shopping has a new first step.
Aggregators own every answer
- The AI sends customers to a comparison site, not to you.
One claims story shapes the answer
- A forum thread about a single claim decides how you're described.
Known for car, invisible for the rest
- Home, pet and travel never come up.
What customers ask AI about insurance.
These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.
- “Best pet insurance”
- “Cheap car insurance for young drivers”
- “[Insurer] vs [insurer]”
- “Lifetime vs time-limited pet cover”
- “Does [insurer] pay out?”
- “How do I make a claim with [insurer]?”
- “Why has my premium gone up?”
- “How much does home insurance cost?”
A week for an insurance marketing team.
Product by product.
Built for products, trust and quotes.
Know which products you're named for.
Track prompts for every line of cover and see which insurers and brokers are named.
- Product by productCar, home, pet, travel, business.
- Aggregators and rivalsWho's named instead of you.
- Trends you can reportMonth on month.
See who shapes your reputation.
SEORCE shows the exact pages behind each answer, from comparison sites to claims threads, cited or consulted.
- Exact URLsMore than the domain.
- Reviews and claims threadsSee what's said about payouts.
- Where to actSources to earn or answer.
Count the visits that get a quote.
Free Web Analytics tracks quote starts and completions as goals, with AI as its own channel.
- GoalsGet a quote, call back, buy online.
- AI as a channelCompare with organic and paid.
- UTM campaignsPartners and affiliates side by side.
| Goal | Type | Completions | Rate |
|---|---|---|---|
| Get a quote | Button click | 642 | 3.5% |
| Compare cover | Button click | 1,318 | 7.2% |
| Request a call back | Page visit | 118 | 0.6% |
The products you're named for.
Track one prompt per line of cover. The gaps show where to focus content and reputation work.
| Product | ChatGPT | Google AI Overview | Perplexity |
|---|---|---|---|
| Car insurance for young drivers | ✓ | ✓ | – |
| Pet insurance | – | ✓ | ✓ |
| Home insurance | ✓ | – | – |
| Travel insurance | – | – | – |
Priced per project. Never per seat.
Run each brand or product site as a project. Add compliance reviewers without paying for logins.
Related solutions.
See what your own pages tell AI.
A wrong answer about a policy often starts on your own site. The Organization schema generator states who you are in a form machines read, and the browser extension audits any page you open.
How does SEORCE help insurers?
SEORCE helps insurers, brokers and insurtechs see whether AI engines recommend them for each line of cover, across 7 AI engines plus Google AI Overview, AI Mode and Search, and which comparison sites, reviews and claims threads shape the answer. AutoFix clears common technical issues, Content Studio drafts guides for compliance review, and free Web Analytics tracks quote requests by source.
At a glance
- Built for
- Insurers, brokers and insurtech companies
- Typical journey
- Cover question → AI shortlist → comparison site → quote → purchase
- Questions to track
- Product, Comparison, Claims, Cost
- Signals to watch
- Product mentions, comparison and claims sources, quote goals
- Main conversion
- Quotes and policies
- SEORCE modules
- AI Beacon, Technical Suite with AutoFix, Content Studio, Web Analytics
What good looks like
- Each line of cover is tracked in AI answers
- Claims reputation is understood
- Policy pages are clear and compliance-reviewed
- Comparison-site coverage is understood
- Quotes are tracked by source
- Customer questions are answered on the insurer's site
Key facts
- Product prompts tracked across AI engines
- Exact sources, including comparison sites and claims threads
- Content Studio drafts for compliance review
- Quote starts and completions tracked as goals
- Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
- A free browser extension and free tools let you check any page without an account
Last reviewed 11 October 2026.
Questions from insurers.
People share claims experiences in detail, and AI engines treat them as first-hand evidence. Clear claims information on the insurer's site gives a fuller picture.
They compare many insurers in one place, which suits AI answers. Insurers can still appear by explaining their cover clearly on their own pages.
Yes. Add a prompt for each line of cover and see where you're named.
Yes. It shows the exact comparison pages the AI used.
Yes. Quote starts and completions can be tracked as goals.
It drafts from your own material. Your compliance team should review every draft before publishing.
Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.
Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.
Be the insurer AI recommends.
Book a demo and see your products in AI answers.
Not ready for an account? Use the free browser extension or any of the free tools.