SEORCE FOR PROFESSIONAL SERVICES

Your expertise is the product. Make sure AI knows it.

Clients ask ChatGPT which firm understands their sector, how a regulation affects them and who to call. SEORCE shows which firms are named for each specialism, helps your experts publish explainers in the firm's voice and tracks the enquiries that follow.

Sound familiar?

Expert firms, invisible expertise.

Specialisms

Known for one thing, hired for many

  • AI only mentions the service you're famous for.
Thought leadership

Partners' insight stays in PDFs

  • Reports nobody reads, on pages AI rarely sees.
Time

Experts have no time to write

  • So the firm's best thinking never reaches the website.

What clients ask AI before hiring a firm.

These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.

Expertise
  • “What do the new reporting rules mean for my company?”
  • “How does [regulation] affect [sector]?”
Provider
  • “Best accounting firm for startups”
  • “Top ESG consultancies”
Cost
  • “How much does an audit cost?”
  • “Consultant day rates”
Trust
  • “[Firm] reviews”
  • “How to choose an advisory firm”
A week with SEORCE

A week for a firm's marketing team.

Specialism by specialism.

MONDAY

Check specialism prompts

See which firms AI names for each area.

AI Beacon
TUESDAY

Trace the sources

Rankings, directories and articles.

AI Beacon
WEDNESDAY

Map client questions

What clients ask before they hire.

Keyword Explorer
THURSDAY

Draft expert explainers

Authority Explainer template, for partner review.

Content Studio
FRIDAY

Count enquiries

Contact and consultation clicks as goals.

Web Analytics
What you'll use most

Built for specialisms and expertise.

Specialism prompts

Know which specialisms you're named for.

Track prompts for each service and sector you advise, and see which firms appear.

  • Specialism by specialismTax, transactions, ESG, design.
  • Rival firmsLarge and boutique.
  • Trends you can reportMonth on month.
See AI Beacon →
Ashby & Rowe · AI mentions+18%
7 AI engines + Google AI Overview, AI Mode & Search
Demo account · illustrative
Expert voice

Your partners' thinking, written up.

Content Studio learns the firm's voice and drafts explainers from partners' notes, talks and reports. Partners review before publishing.

  • Writer personasA voice for each practice lead.
  • Learned from your materialReports, talks, past articles.
  • Built for reviewDrafts, not auto-published pages.
See Content Studio →
Brand voices · one per client
Harbour Dentallearned from 6 pages and a style guide
ClinicalWarm
FormalCasual
Loft & Oaklearned from product copy
PlainPlayful
Pinecrest Legallearned from 3 briefing documents
FormalCasual
Demo account · illustrative
Enquiries

Count the clients who get in touch.

Free Web Analytics tracks consultation and contact clicks as goals, with AI as its own channel.

  • GoalsBook a consultation, contact a partner.
  • AI as a channelCompare with organic.
  • Pages that convertWhich explainers bring enquiries.
See Web Analytics →
Goals · last 30 days
GoalTypeCompletionsRate
Book a consultationButton click6423.5%
Download guideButton click1,3187.2%
Contact the firmPage visit1180.6%
Demo account · illustrative
Expert explainers

Explainers that show the firm knows its stuff.

Clients ask AI about regulations and decisions. Content Studio's Authority Explainer template turns partners' notes into clear, citable pages.

Content Studio · Authority Explainer templateInformational
What the new reporting rules mean for mid-size firms
01What changedThe rule in plain words
02Who it affectsThresholds and timelines
03What to do nowA practical checklist
04Questions clients askFrom the Questions tab and People Also Ask
Written in your brand voiceExported ready to publish
Demo account · illustrative

How does SEORCE help professional services firms?

SEORCE helps consulting, accounting, architecture and advisory firms see whether AI engines recommend them for each specialism, across 7 AI engines plus Google AI Overview, AI Mode and Search. Content Studio's Authority Explainer template and writer personas turn partners' expertise into pages for review, and free Web Analytics tracks consultation requests by source.

At a glance

Built for
Consulting, accounting, architecture and advisory firms
Typical journey
Problem or regulation → AI explanation → firm shortlist → consultation
Questions to track
Expertise, Provider, Cost, Trust
Signals to watch
Specialism mentions, ranking and directory sources, consultation requests
Main conversion
Consultation requests
SEORCE modules
AI Beacon, Keyword Explorer, Content Studio, Web Analytics

What good looks like

  • Each specialism is tracked in AI answers
  • Partners' expertise is published as readable explainers
  • Explainers are accurate and reviewed
  • Directory and ranking sources are understood
  • Consultation requests are tracked by source
  • Each practice lead has a consistent voice

Key facts

  • Specialism prompts tracked across AI engines
  • Exact sources, including rankings and directories
  • Authority Explainer template and writer personas
  • Drafts for partner review
  • Consultation requests tracked as goals
  • Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
  • A free browser extension and free tools let you check any page without an account

Last reviewed 11 October 2026.

Common questions

Questions from advisory firms.

Updated 15 October 2026

Clients research regulations and decisions before hiring. Clear explainers show expertise and give AI engines accurate material to draw on.

Gated reports are hard for search engines and AI engines to read. Many firms publish a readable summary and gate the full report.

Yes. Add a prompt per specialism and see where the firm is named.

Yes. Writer personas let each practice lead have their own voice within the firm's style.

Yes. These can be tracked as goals, split by source.

No. It exports ready-to-publish content for your team.

Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.

Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.

Free to start

Turn expertise into AI mentions.

Book a demo and see your specialisms in AI answers.

3,000+ users · Priced per project, never per seat

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