SEORCE FOR AUTOMOTIVE
Car buyers ask AI first. Be the model it suggests.
People ask ChatGPT for the best family SUV, the cheapest electric car to run and the nearest dealer with stock. SEORCE shows which models and dealers are recommended, which reviews decided it and how many test drives follow.
The shortlist forms before the showroom.
Your model misses the 'best for' list
- Rivals with older models get the mention.
One showroom gets named, others don't
- Buyers near the newer sites never hear about them.
A single video review decides it
- And it's from two model years ago.
What car buyers ask AI before a test drive.
These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.
- “Best family SUV”
- “Cheapest electric car to run”
- “[Model] vs [rival model]”
- “Hybrid or electric for city driving?”
- “Best [brand] dealer in [city]”
- “[Brand] dealers near me”
- “How much does [model] cost to insure?”
- “[Model] running costs”
A week for an automotive marketing team.
Model by model, dealer by dealer.
Built for models, dealers and test drives.
Know which models AI recommends.
Track prompts like the best family SUV or the cheapest EV to run, and see which models are named.
- Need promptsFamily, city, towing, electric.
- Rivals namedModel by model.
- New launchesWatch a new model start to appear.
See which reviews decide the answer.
SEORCE shows the exact videos and reviews the AI used, including old model years, cited or consulted.
- Exact sourcesDown to the video.
- Old model yearsSpot outdated reviews still being read.
- Where to actReviewers to brief for the new model.
Count the AI visitors who book.
Free Web Analytics tracks test-drive, brochure and finance-quote clicks as goals, with AI as its own channel.
- GoalsTest drive, brochure, finance quote.
- AI as a channelCompare AI visitors with organic.
- Countries and devicesEvery report filterable.
| Goal | Type | Completions | Rate |
|---|---|---|---|
| Book a test drive | Button click | 642 | 3.5% |
| Download brochure | Button click | 1,318 | 7.2% |
| Finance quote | Page visit | 118 | 0.6% |
See which dealers AI recommends.
Track the same prompt in every city where you have a showroom. The gaps show which dealers need attention.
| Dealer | ChatGPT | Google AI Overview | Perplexity |
|---|---|---|---|
| Birmingham | ✓ | ✓ | – |
| Leeds | ✓ | – | – |
| Bristol | – | – | ✓ |
| Glasgow | ✓ | ✓ | ✓ |
Priced per project. Never per seat.
Run the brand and each dealer group as projects. Add dealer marketers without paying for logins.
Related solutions.
Test a model page in a few seconds.
Open one with the browser extension and you'll see its headings, schema and meta tags, and whether AI crawlers can read it. The free tools check one thing each, with no account.
How does SEORCE help automotive brands?
SEORCE helps car brands, dealer groups and automotive retailers see which models and dealers AI engines recommend, across 7 AI engines plus Google AI Overview, AI Mode and Search, and which reviews and videos decided it. Content Studio drafts model comparisons in the brand's voice, and free Web Analytics tracks test-drive, brochure and finance-quote clicks as goals.
At a glance
- Built for
- Car brands, dealer groups and automotive retailers
- Typical journey
- Need → AI shortlist → reviews → dealer → test drive
- Questions to track
- Model, Comparison, Dealer, Cost
- Signals to watch
- Model and dealer mentions, review sources by model year, test-drive goals
- Main conversion
- Test drives, brochures and finance quotes
- SEORCE modules
- AI Beacon, Keyword Explorer, Content Studio, Web Analytics
What good looks like
- Each model is tracked on its need prompts
- Each dealer city is tracked
- Reviews of the current model year are surfacing
- Model comparisons are fair and current
- Test drives are tracked by source
- Dealer pages are healthy and specific
Key facts
- Model and dealer prompts tracked across AI engines
- Exact review sources, including outdated model-year reviews
- Versus template for model comparisons
- Test-drive and brochure clicks tracked as goals
- Per project pricing for brands and dealer groups
- Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
- A free browser extension and free tools let you check any page without an account
Last reviewed 11 October 2026.
Questions from automotive teams.
Reviews accumulate over years, and newer ones take time to appear. Briefing reviewers and updating model pages helps answers reflect the current car.
Often yes. Buyers ask about dealers in their own city, and each location has different signals, from reviews to local listings.
Yes. Add a prompt per city or dealer, and see where you're named.
Yes. It shows the exact videos and articles behind each answer, including old model-year reviews.
Yes. Test-drive, brochure and finance-quote clicks can be tracked as goals.
No. It exports ready-to-publish content for your team.
Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.
Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.
Be on the shortlist before the test drive.
Book a demo and see your models in AI answers.
Not ready for an account? Use the free browser extension or any of the free tools.