SEORCE FOR D2C BRANDS

AI recommends products. Make it send them to you.

When shoppers ask ChatGPT for the best product in your category, the answer often points to a marketplace listing or a bigger rival. SEORCE shows where your brand stands, which pages the AI relied on, and helps you build the store content that brings buyers to your own site.

Sound familiar?

Selling direct is harder than it looks.

Marketplaces

AI links to your marketplace listing

  • The sale happens, at a lower margin and with no customer data.
Rivals

A bigger brand owns the category answer

  • Your product is better reviewed. Theirs is mentioned.
Paid

Ad costs keep rising

  • Organic and AI traffic are the only channels that don't charge per click.

What shoppers ask before buying direct.

These are typical examples of what your market types into ChatGPT, Gemini and Google. Each one is a prompt you can track in AI Beacon and a topic you can map in Keyword Explorer.

Discovery
  • “Best [product] brand for [need]”
  • “Top-rated [product] this year”
Where to buy
  • “Is [brand] cheaper on its own site?”
  • “Where can I buy [brand]?”
Comparison
  • “[Brand] vs [marketplace bestseller]”
  • “Is [brand] worth it?”
Trust
  • “Is [brand] legit?”
  • “[Brand] reviews”
A week with SEORCE

A week for a D2C growth team.

From the AI shelf to your own checkout.

MONDAY

Check the category answers

See which brands AI names for your products.

AI Beacon
TUESDAY

Find the sources

Reviews, threads and listings behind each answer.

AI Beacon
WEDNESDAY

Fix the store

AutoFix clears common issues through one script.

Technical Suite
THURSDAY

Write collection pages

Collection Page template, in your brand voice.

Content Studio
FRIDAY

Count AI shoppers

AI visits and add-to-cart goals, free.

Web Analytics
What you'll use most

Built for brands that own their customer.

Category prompts

Know when AI recommends your brand.

Track the shopping prompts your customers ask and see which brands are named, yours included.

  • Product and category promptsBest, cheapest, for sensitive skin, for runners.
  • Rivals and marketplacesWho is named instead of you.
  • Tracked over timeWatch mentions move.
See AI Beacon →
Loft & Oak · AI mentions+18%
7 AI engines + Google AI Overview, AI Mode & Search
Demo account · illustrative
Your store, fixed

Fix the store without a dev sprint.

Technical Suite crawls your store and AutoFix applies common fixes through one line of code, which works on Shopify, WordPress, Webflow and custom-built sites.

  • Crawl the whole storeCollections, products and filters.
  • AutoFixMeta, links and more.
  • Same script as Web AnalyticsOne line does both.
See Technical Suite →
AutoFix · three clients this week
IssueClientPagesStatus
Missing meta descriptionsHarbour Dental42Fixed
Missing Organization schemaLoft & Oak1Fixed
Broken internal linksPinecrest Legal17Fixed
Duplicate title tagsLoft & Oak9Queued
Demo account · illustrative
AI shoppers who buy

Count the AI visitors who check out.

Free Web Analytics shows every AI tool that sends a visit, and goals such as add to cart and checkout.

  • AI as a channelChatGPT, Perplexity, Gemini and more.
  • GoalsAdd to cart, checkout, sign-up.
  • UTM campaignsEmail and influencer links, side by side.
See Web Analytics →
Goals · last 30 days
GoalTypeCompletionsRate
Add to basketButton click6423.5%
Start checkoutButton click1,3187.2%
Order placedPage visit1180.6%
Demo account · illustrative
The AI shelf

Where AI sends your buyers.

Here's the kind of answer a shopper gets. SEORCE shows whether your brand is named and which pages the AI used, from your own store to marketplace listings.

best recycled-fabric sofa under 1500
Shoppers often recommend Loft & Oak for recycled fabrics and a long warranty. You can buy it on its own site or through large marketplaces, where prices are similar…
loftandoak.com/sofas/recycledmarketplace listing · Loft & Oak sofareddit.com/r/malelivingspace/…
Your brand highlighted, with the exact sources used
Demo account · illustrative

How does SEORCE help D2C brands?

SEORCE helps direct-to-consumer brands see whether AI engines recommend them for their categories, across 7 AI engines plus Google AI Overview, AI Mode and Search, and which pages the AI relied on, from the brand's own store to marketplace listings. AutoFix clears common store issues through one script, Content Studio writes collection pages in the brand's voice, and free Web Analytics counts AI visitors and checkout goals.

At a glance

Built for
Direct-to-consumer brands
Typical journey
Need → AI shortlist → brand check → own store or marketplace → checkout
Questions to track
Discovery, Where to buy, Comparison, Trust
Signals to watch
Brand mentions, marketplace vs own-store sources, store health, AI traffic
Main conversion
Own-store checkouts
SEORCE modules
AI Beacon, Technical Suite with AutoFix, Content Studio, Web Analytics

What good looks like

  • The brand is named in its core category answers
  • Answers point to the brand's own store, not only marketplaces
  • Store pages explain products clearly
  • Common technical issues are fixed fast
  • AI shoppers and checkouts are tracked
  • Reviews and creator content are understood

Key facts

  • Category and product prompts tracked across AI engines
  • Exact sources, including marketplace listings and review threads
  • One script runs AutoFix and Web Analytics, on any platform including Shopify
  • Collection Page template in Content Studio
  • AI traffic and checkout goals in free Web Analytics
  • Ask SEORCE, the AI agent, answers questions from your project's data, in the app and on WhatsApp (beta)
  • A free browser extension and free tools let you check any page without an account

Last reviewed 11 October 2026.

Common questions

Questions from D2C brands.

Updated 15 October 2026

Marketplace listings are large, well-structured and full of reviews. Brand stores compete by explaining products clearly and giving reasons to buy direct.

Usually yes. Buying guides and collection copy answer the questions shoppers ask AI, which product pages alone rarely do.

Yes. AutoFix and Web Analytics run from one line of code that works on Shopify, WordPress, Webflow and custom-built sites.

Yes. Source tracking shows the exact pages behind each answer, including marketplace listings.

Yes. Goals are custom events, including button clicks.

No. It exports ready-to-publish content for you to add in your store admin.

Yes. Ask SEORCE is an AI agent that answers plain-language questions from your project's data, in the app and on WhatsApp. It is included for every user and is currently in beta.

Yes. The SEORCE browser extension for Chrome, Edge and Firefox audits any page you open, and the free tools check things such as AI crawler access, schema and meta tags. None of them needs an account.

Free to start

Bring AI shoppers to your own store.

Book a demo and see where AI sends your buyers.

3,000+ users · Priced per project, never per seat

Not ready for an account? Use the free browser extension or any of the free tools.