PLAYBOOKS
Something's happened.
Here's what to do.
A playbook starts from a situation: traffic has fallen, a migration is booked, the board wants a number. Each one gives you the steps in order, says which SEORCE module does each step, and is honest about what stays with you.
Find the one that sounds like your week.
They're grouped by what set them off. Each takes about ten minutes to read, and most of the steps can be started today.
When something has gone wrong
You need a cause, then a fix.
Recover from a traffic drop
Organic visits are down and nobody knows why. Five steps from the first alarm to a named cause.
Open the playbook →Clear technical debt fast
An audit with thousands of issues that nobody acted on, sorted into a list someone can finish.
Open the playbook →When something is about to change
The work that has to happen before the date.
Migrate without losing rankings
A redesign, a new platform or a new domain. What to do before, during and after launch.
Open the playbook →Launch a new product or category
Bring search into the launch plan before the page is named.
Open the playbook →Get ready for seasonal peaks
Start three months out, so the pages rank before demand arrives.
Open the playbook →When you have to show results
To a board, or to a dozen clients.
Prove SEO ROI to leadership
A figure you can defend, built from an agreed goal, a baseline and a comparison.
Open the playbook →Run reporting for many clients
Reporting set up once for each client and sent in your brand, on schedule.
Open the playbook →When you need more output
Without the quality dropping.
Free tools and a browser extension, no account.
Most playbooks have a step you can run straight away with one of these. Each playbook says which.
Playbooks, and the three other ways in.
A playbook is the quickest route when something specific has happened. If you want the subject explained properly, or the product itself, start from one of the others.
Something just happened
One situation, taken from the trigger to the fix. You are here.
Find your situation →A job to get done
Guides to a subject, with the method, the metrics and a worked example.
Browse the guides →What each tool does
One page for each SEORCE module, and for each thing it can do.
See the product →A business like mine
SEORCE mapped to agencies, brands, e-commerce and B2B teams.
See solutions →What is a SEORCE playbook?
A SEORCE playbook is a step-by-step guide to one SEO situation, such as a sudden traffic drop, a site migration or a budget review. It opens with the signs that you are in that situation, sets out the steps in order, and shows what each one looks like using a demo account. Every step names the SEORCE module that does it, and the steps that need a person are marked as such.
Key facts
- A playbook starts from a situation. A use-case guide starts from a subject
- Each one has four to six steps, in the order they should be done
- The steps work with any tools. The examples show them in SEORCE
- Examples use a demo account, and none of them promises a result
- Every playbook says which steps software can do and which need a person
Last reviewed 15 October 2026 by the SEORCE team.
Frequently asked questions.
A playbook is a step-by-step guide to one SEO situation, such as a traffic drop or a site migration. It gives the steps in order, shows each one on a demo account, and says which SEORCE module does it.
A playbook starts from something that has happened and tells you what to do about it. A use-case guide starts from a subject, such as AI visibility tracking, and explains it in full. Playbooks link to the guides they draw on.
No. The steps are the same whatever tools you use. SEORCE does several of them for you, and keeps the data for all of them in one project.
The one that matches what's on your desk. If nothing is on fire, clearing technical debt is a good first one, because nearly every site has a backlog.
Yes. There is a free forever plan with no card needed, and Web Analytics is free on every plan.
Pick a playbook, and run it on your site.
Add your site and the first step of most playbooks, a crawl and a baseline, is already under way.
Not ready for an account? Use the free browser extension or any of the free tools.