AI BEACON · COMPETITORS
Watch a rival gain ground
while the change is still small.
On every prompt you track, an answer recommends somebody. Reading who, and how that shifts, is how a change gets noticed while it is still a few prompts rather than a quarter of lost pipeline.
A rival appears. A client tells you first.
Competitive movement in AI answers tends to be discovered late, and usually by somebody else.
They forwarded an answer that recommends a competitor on a question you used to own, and that is how you found out.
You know exactly where you sit against them in organic positions. On what the models recommend, there is no number to bring.
They put out a fraction of what you do and get named more often, which is only explicable once you can see what the answers are drawing on.
Read every answer, not only your own line.
The prompts are yours. What this adds is everything else the answer said.
Start from your prompts
The same tracked questions. No separate list to maintain.
See prompt coverage →Record who is named
Every brand the answer recommends, on each engine, alongside your own standing.
Count presence over time
How many of your prompts name each brand, and how that count moves.
Open their sources
The pages, threads and videos the answers used to reach them.
See citation tracking →Four readings of the same answers.
All of it comes from prompts you already track, so there is nothing extra to set up.
The brands in the room.
A list of who the answers recommend on your questions, which is often not the list you would have written from memory.
- Across your promptsEvery brand named, counted by how many of your prompts name it.
- Including the unexpectedSmaller names and adjacent categories turn up more than people expect.
- Beside your own countYour presence in the same table, on the same prompts.
The change is the signal.
A snapshot of who is named is mildly interesting. The month-on-month change is the thing worth putting in front of anyone.
- Gains and lossesA brand that was absent last month and is named this month.
- Per engineMovement often starts on one engine before it spreads.
- Per promptDown to the individual question, so the gain has a cause you can look at.
What the answer read to get there.
This is the part you can act on. A rival's presence is built on specific pages, and those pages are listed.
- The pages behind a rivalTheir own URLs, resolved to the page rather than the domain.
- Third-party sourcesReview sites, forums and channels that keep feeding their mentions.
- Where you are absentSources the answers trust that have nothing from you in them.
A list of questions to go after.
The useful end of this is narrow: prompts where a rival is named and you are not, with the reason visible.
- Prompts you have lostWhere a competitor is recommended and your brand is not present.
- With a cause attachedWhether a page of yours exists, and whether it was read at all.
- Handed onTo a brief in Content Studio, or to a technical check if the page is being skipped.
Rank comparison is settled. Answer comparison is not.
Position data against a competitor has been available for twenty years. What a model recommends when somebody asks for a shortlist is the part most teams still have no reading on.
A typical stack
- –Competitor positions tracked, answers unmeasured
- –A rival's gain noticed when somebody forwards an answer
- –No view of what their mentions are built on
- –Nothing to show a board beyond a screenshot
With competitive citation intelligence
- ✓Every brand named on the prompts you track
- ✓Movement counted per prompt and per engine
- ✓The sources behind a rival's mentions, listed
- ✓A standing list of prompts to go after
Brand names in the panels above are fictional, from the demo account.
The rest of AI Beacon, and where this one sits.
Competitive movement is read from your own prompts, so these are the pages it leans on.
What is competitive citation intelligence?
Competitive citation intelligence reads the whole of an AI answer rather than only your own line in it. For each prompt you track in AI Beacon, every brand the answer names is recorded, along with the sources the answer used to reach them, across 7 AI engines plus Google AI Overview, AI Mode and Search. That gives you a count of how many of your prompts name each brand, how those counts move, and which pages, threads and videos are doing the work.
Key facts
- It works from the prompts you already track, with no separate competitor list
- Every brand named in an answer is recorded, including ones you had not considered
- Presence is counted as a share of your tracked prompts, not of a whole market
- Movement is reported per prompt and per engine
- The sources behind a rival's mention are resolved to the page
- Brand names shown in demo panels on this site are fictional
Last reviewed 15 October 2026 by the SEORCE team.
Rivals, and the fine print.
No. Every brand named in the answers to your prompts is recorded, so the list builds itself. That tends to surface names you would not have added, which is half the value.
No. This page covers who is named in AI answers on the prompts you track. For their link profile, the Backlinks module has a backlink checker and a gap analysis that work on any domain.
No, and treating it as one would be misleading. It counts presence across the prompts you chose to track. Change the prompts and the counts change, which is why the prompt list matters more than the percentage.
Usually because the sources the answers trust point at them. Open one of their mentions and the pages are listed: often a directory, a review site or a forum thread rather than their own site.
No. The brands in the panels on this page are fictional, from the demo account. Real competitor comparisons live on the alternatives pages, not on product pages.
Yes. Put the counts on a dashboard and export it as Excel, PDF or Google Sheets, or schedule it by email. On Agency accounts and above, reports and emails carry your own branding.
See who else the answers recommend.
Track the questions that decide a purchase, and read the whole answer rather than your line in it.