Your competitor outranks you. Here's exactly who's linking to them and not you.
Guessing at a link-building target list wastes outreach effort on domains that were never going to say yes, or that wouldn't move the needle if they did. Gap analysis surfaces domains linking to up to five competitors but not to you, ranked by opportunity score, so the list starts with what's actually worth chasing.
The moments this actually gets used.
"Why do they outrank us?"
- Content looks comparable. The gap is somewhere in the link profile, and nobody's mapped it yet.
Building a prospect list from scratch
- Cold outreach with no target list wastes time. A rival's linking domains are a proven starting point.
Entering a category you don't lead
- Understand the established players' link footprint before setting a realistic outreach target.
Find the domains linking to rivals but not you, and know which ones are actually worth pursuing first.
Compares your profile against up to five competitors and ranks the gap by opportunity score: authority weighed against outreach difficulty.
Three steps to a ranked gap list.
What a gap list looks like.
Illustrative figures, not live data.
DA 71. Links to 3 of 5 competitors. Editorial site, realistic outreach target.
DA 64. Links to 2 of 5 competitors. Accepts guest contributions.
DA 58. Links to 4 of 5 competitors. Member directory listing available.
Not a list to sort yourself. Already ranked.
Domains you're missing
- Every domain linking to a competitor but not you
- How many of your competitors each domain links to
- Domain authority and spam score per gap domain
Opportunity score
- Authority weighed against outreach difficulty
- Sorted, so the top of the list is where to start
- Filterable by minimum authority
Overlap & comparison
- Domains already linking to both you and a rival
- Side-by-side referring-domain counts
- Full list exportable for outreach
What is Backlink Gap Analysis in SEORCE?
Backlink Gap Analysis compares a site's backlink profile against up to five competitors and surfaces domains that link to them but not to you. Each gap domain is ranked by opportunity score, which weighs authority against outreach difficulty, so the resulting list leads with domains worth pursuing first rather than simply the highest-authority ones regardless of how realistic outreach actually is.
Key facts
- Compares against up to five competitors per project
- Surfaces domains linking to competitors but not to you
- Ranked by opportunity score: authority weighed against outreach difficulty
- Shows overlap domains, already linking to both, as separate context
- Domain authority and spam score shown per gap domain
- Full gap list is exportable for outreach planning
Last reviewed 20 September 2026 by the SEORCE team.
Frequently asked about gap analysis.
Up to five per project.
A ranking of gap domains that weighs authority against outreach difficulty, so the list leads with domains that are both strong and realistically reachable, not just the highest-authority ones regardless of how hard they are to earn.
Yes. Competitors are added once per project, from the Competitors section, and gap analysis then runs against that list.
The core view is domains linking to competitors but not to you. Domains already linking to both you and a competitor show up separately as overlap, which is useful context but not the outreach target.
Yes, ready to hand to an outreach workflow.
Find out who's linking to them. Not to you.
Add up to five competitors and get a ranked list of the gap domains worth chasing first.