Some of your best links are pointing somewhere you don't want them to.
A migration, a URL cleanup, a content restructure. The link is still live and still counted in the total, but it's pointing at an old URL that now redirects instead of the page you actually want it to support. Page Equity finds exactly which links are affected.
The moments this actually gets used.
URLs changed, old links didn't
- A replatform or restructure left backlinks pointing at URLs that now redirect.
An old page got merged or removed
- The links it earned are still out there, pointing somewhere that isn't quite the current page.
Which pages should get outreach next
- Some pages already attract links naturally. Worth knowing which, before deciding where to invest content effort.
See which pages actually earn links, and catch links pointing through a redirect instead of hitting the live canonical directly.
Maps every backlink to the specific page it targets, checks that page's live status, and flags any pointing at a redirect instead of the current canonical.
What a redirect-routed link looks like.
Illustrative figures, not live data.
Not a total. Every page, individually.
By page
- Every linked page, ranked by link count
- Page authority per URL
- Share of total backlinks each page holds
Live or redirected
- 200 OK, redirect, or unknown, per page
- Links on redirects flagged separately from links hitting the live page directly
- Canonical shown alongside the redirect
Recommended next step
- Ecosystem actions tied to what's found: fix redirects, scale content on top pages
- Filterable by status
- Full list exportable
Fixing a redirect-routed link touches two systems.
What is Page-Level Link Equity in SEORCE?
Page-Level Link Equity maps every backlink to the specific page it targets, rather than reporting only a site-wide total. It shows which pages earn the most links, checks each linked page's live status, and flags links pointing at a redirecting URL, an old path, or a non-canonical destination instead of the current live page, so those links can be pointed directly at what they're meant to support.
Key facts
- Every linked page shown individually, ranked by link count
- Page authority reported per linked URL
- Page status shown: 200 OK, redirect, or other
- Links pointing at redirects, old URLs or non-canonical destinations flagged separately, with the live canonical shown
- Covers external backlinks to specific pages, not internal link structure
- Full linked-page list is filterable and exportable
Last reviewed 20 September 2026 by the SEORCE team.
Frequently asked about page-level link equity.
The link may still contribute to the destination, but a link pointing directly at the current canonical URL is cleaner, easier to maintain, and avoids unnecessary redirect hops. It also makes the connection between the link and the page it supports unambiguous.
They're flagged automatically wherever a linked page's status is a redirect rather than 200 OK, with the current canonical shown alongside it.
Page Equity diagnoses the issue. Fixing the underlying redirect chain on your own site is handled through Technical Suite and AutoFix; getting an external link updated to point at the current URL still depends on either the redirect resolving cleanly or outreach to update the link.
Yes. Pages are ranked by link count, so the pages actually earning backlinks are visible at a glance, alongside pages that generate none.
No. Page Equity covers external backlinks pointing at specific pages. Internal link structure and orphan pages are covered in Technical Suite.
Find the links routed through redirects. Page by page.
See which pages earn links, and catch the ones pointing through a redirect instead of the live canonical.