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See the things a topic is made of.
Search engines and AI answers understand a subject through its entities: the concepts, products and processes it involves. Keyword Explorer maps those entities for every topic you research. Your writers see what a page needs to cover, as well as the keywords it needs to use.
The keyword was covered. The subject wasn't.
We used the keyword and still lost
The page repeated the phrase. It never covered the subject properly.
Writers pad to hit a word count
Without a list of what to cover, length stands in for depth.
The AI answer quoted someone else
Their page covered the ideas around the question. Ours only named it.
Research, see, then brief.
Map a topic or open a keyword
Entity mapping works alongside the topical map.
Topical maps →Read the entities around it
The concepts, processes and things the topic involves.
Check what your page covers
Hold your current page against the list and spot the gaps.
Hand it to the writer
The entities become part of what the page has to cover.
Content Studio →Meaning, mapped, alongside the keywords.
See the full shape of a subject.
Pick a topic and its entities are set out around it. It's the quickest way to see what a thorough page on that subject would include.
- Concepts and processesThe ideas and steps a topic involves, such as payment terms or recurring billing.
- Documents and measuresThe things people handle and track, such as contracts and billable hours.
- One view per topicEach group on your topical map has its own set.
Keywords that mean the same, together.
People describe the same thing in different words. Grouping by entity keeps those keywords together, even when they share no words at all.
- Different wording, same subjectKept in one group rather than split across the map.
- Fewer overlapping pagesOne page per subject, instead of one per phrasing.
- A cleaner planTopics line up with how people think about the subject.
Different words, no overlap.
One page covers all three searches.
Brief the whole subject.
A keyword list tells a writer what words to use. An entity list tells them what to cover. Together they make a brief that produces a complete page.
- A checklist to work fromThe entities a page on this topic should address.
- Spot what's missingHold an existing page against the list and see the gaps.
- Useful for AI answersPages that cover the ideas around a question give AI more to work with.
- Plain labelsEvery entity is named in everyday words, not codes.
Keywords say words. Entities say meaning.
A keyword list shows how people phrase a search. Entity mapping shows what the subject is made of, which is how search engines and AI read it.
Phrases to include, ranked by volume. Writers repeat the keyword and hope the page covers enough.
The concepts, processes and things each topic involves, so writers know what a complete page has to cover.
Entities work best alongside these.
What is entity mapping in SEORCE?
Entity mapping in SEORCE Keyword Explorer shows the concepts, processes and things each topic involves. Search engines and AI answers understand subjects through entities, so the map helps you plan pages that cover a subject fully. Keywords that use different words for the same thing can be grouped together, and the entity list gives writers a clear picture of what each page should address.
Key facts
- Entity mapping is part of Keyword Explorer
- Entities are shown for each topic on the topical map
- Entities cover concepts, processes, documents, measures and other things a topic involves
- Keywords with different wording can be grouped by the entity they share
- Entity lists help writers plan what a page needs to cover
Last reviewed 15 October 2026 by the SEORCE team.
Entity mapping, answered.
A distinct thing a search engine can recognise and understand, such as a concept, a product, a process or an organisation. Entities are how search engines and AI models make sense of a subject.
Because search engines and AI read meaning, not only matching words. A page that covers the entities around a topic shows a fuller understanding of it.
Beside the topics you research. Each topic on your map has its own set of entities.
No. Entity mapping helps you plan what to cover. Schema is code on the page that labels things for search engines, and SEORCE handles it in Technical Suite.
No tool can promise that. Entity coverage makes a page more complete. Rank Tracker and AI Beacon show what happens once it's live.
Plan the subject, then the words.
Add your site and see the entities behind your next topic.
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