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Answer the questions people search for.
The best sections of an article are often answers to questions nobody on your team thought of. Keyword Explorer collects the questions searchers ask around every topic, plus Google's People Also Ask. Use them for headings, FAQs and whole articles.
The best sections answer someone's question.
The FAQ was written from guesswork
Five questions someone thought of in a meeting. None of them get searched.
Sales hears questions the site never answers
Prospects keep asking the same things on calls.
Someone else owns the People Also Ask box
Their answer shows up right under your ranking.
Find, group, then answer.
Check People Also Ask
Basic mode shows Google's own follow-up questions.
Sort by how and what
Questions fall into natural groups for headings.
Every question, ready to become a heading.
The questions around every topic.
Each topic on your map has a Questions tab. It lists what searchers ask, so the article can answer them directly.
- Per topicQuestions sit with the topic they belong to.
- Across the mapThe opportunities table has a Questions tab too.
- Ready for headingsMost questions work as an H2 as they are.
What Google thinks they'll ask next.
In Basic mode, People Also Ask shows the follow-up questions Google itself suggests for a keyword. Each one expands like it does on Google.
- Straight from the results pageThe questions Google shows under the keyword.
- ExpandableOpen each one to read it in context.
- Spot the gapsIf your page doesn't answer them, a competitor's will.
- Pairs with SERP analysisSee whether People Also Ask appears for each keyword.
Most agencies bill by retainer, by project or by the hour, and many use a mix.
Turn questions into the plan.
A good question list becomes an outline almost by itself. Take the questions into Content Studio and build them into sections or an FAQ.
- SectionsUse questions as headings that match how people search.
- FAQsCollect the shorter ones into an FAQ block.
- Whole articlesA big question can carry an article of its own.
How, what and can questions from the topic.
Plus an FAQ for the short answers.
Questions guessed, or questions asked.
The usual FAQ is what the team imagines customers want to know. Keyword Explorer shows what people search for.
Questions the team thinks customers have, written in the team's words. Often nobody searches for them.
The questions people ask around each topic, plus Google's People Also Ask, ready to use as headings.
Questions work best alongside these.
How does SEORCE find question keywords?
SEORCE Keyword Explorer collects the questions people search around a topic in a Questions tab for every group on the topical map, and across the map in the opportunities table. In Basic mode it also shows Google's People Also Ask questions for a keyword. The questions can be used as headings, FAQs or topics for whole articles in Content Studio.
Key facts
- Each topic on the topical map has a Questions tab
- The opportunities table includes a Questions tab across the map
- Basic mode shows People Also Ask for a keyword
- SERP analysis shows whether People Also Ask appears
- Questions can be used as headings, FAQs or article topics in Content Studio
Last reviewed 15 October 2026 by the SEORCE team.
Questions, answered.
Searches phrased as questions, such as how, what, why or can. They show exactly what people want to know about a topic.
In the Questions tab for each topic on your map, and in the Questions tab of the opportunities table across the whole map.
Yes. In Basic mode, People Also Ask shows the follow-up questions Google suggests for a keyword.
As headings, as an FAQ block, or as topics for articles of their own. Content Studio can build them into an outline.
No. It finds the questions. Content Studio writes the article that answers them.
Answer what people search for.
Add your site and see the questions around your next topic.
Join 3,000+ users already on SEORCE.
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