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Know what they want before you write a word.
Two keywords can look alike and want different pages. Keyword Explorer marks every keyword as informational, commercial, transactional or navigational, using a classification model we built for SEO. Decide the page type first, then write.
Same words, a different page wanted.
The page ranks and nobody converts
A buyer comparing tools landed on a how-to guide.
Two teams argue about what to build
Content wants a guide. Product wants a landing page. Nobody has the data.
The keyword looked perfect
Then the results page turned out to be full of something else entirely.
Classify, filter, then match the page.
Research a keyword or a topic
Intent is added to every keyword automatically.
Read the intent strip
Four cells show how the topic splits across the intent types.
Click an intent
The map narrows to topics with that intent, such as commercial.
Topical maps →Pick the page that fits
A comparison for commercial, a guide for informational.
Content Studio templates →Intent on every keyword, and what to do with it.
See the split across the whole topic.
The intent strip under the search bar counts how many keywords and how much volume fall into each type. It tells you what kind of topic you're dealing with.
- InformationalPeople looking to learn or understand something.
- CommercialPeople comparing options before they buy.
- TransactionalPeople ready to act, sign up or buy.
- NavigationalPeople looking for a specific brand or site.
Intent read from meaning, not keywords alone.
A rule that looks for words like 'best' or 'buy' misses a lot. SEORCE classifies intent with its own model, built for SEO work.
- Intent beside every keywordIn the table, the drill-down and the metric strip.
- Consistent across SEORCEThe same intent shows up when you pick keywords in Content Studio.
- No manual taggingNobody has to label a thousand rows by hand.
| Keyword | Intent |
|---|---|
| how to invoice a retainer client | Informational |
| best invoicing software for agencies | Commercial |
| invoicing software free trial | Transactional |
| ledgerly login | Navigational |
Match the page to what they came for.
Once you know the intent, the right page type is usually clear. Content Studio has a template built for each common kind.
- Commercial keywordsUsually want a comparison. Use the Comparison Roundup or Versus template.
- Informational keywordsUsually want a guide or explainer. Use the How-To Guide or Authority Explainer.
- Check the SERP lastThe results page has the final word on what Google rewards.
Intent: commercial · 1,300 / month
Seven sections built for “best X for Y” searches.
Guessed from words, or read by a model.
The usual way is to guess intent from the words in the keyword. Keyword Explorer classifies each one with a model trained for SEO.
Intent guessed from the words in the keyword, or tagged by hand in a spreadsheet. Easy to get wrong, and slow across a big list.
Every keyword classified by a model trained for SEO, counted across the topic and filterable in one click.
Intent works best alongside these.
How does SEORCE classify search intent?
SEORCE Keyword Explorer classifies every keyword as informational, commercial, transactional or navigational, using SEORCE's own model. An intent strip counts the keywords, categories and volume in each type across a topic, and clicking a type filters the topical map. Intent helps you choose the right page type before writing, and the results page confirms what Google rewards.
Key facts
- Four intent types: informational, commercial, transactional and navigational
- Classified by SEORCE's own model
- The intent strip shows keyword counts, category counts and volume for each type
- Click an intent to filter the topical map
- Intent appears in the keyword table, drill-down and Basic mode metric strip
- The same intent shows in Content Studio's keyword selection
Last reviewed 15 October 2026 by the SEORCE team.
Search intent, answered.
Informational, commercial, transactional and navigational. They cover learning, comparing, acting and finding a specific site.
By SEORCE's own classification model, built for SEO. It reads what the searcher means, not only the words in the keyword.
Yes. Click any cell in the intent strip and the topical map narrows to topics with that intent.
Yes. When you choose keywords for an article in Content Studio, intent is shown beside each one.
No. Intent is a strong signal. Check the results page for the final word, which you can do in SERP analysis.
Right keyword, right page.
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