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Know the demand before you plan the work.
Keyword Explorer shows monthly search volume from Google's own data, including Keyword Planner. You also see a 12-month trend, what advertisers pay for the click and the parent keyword it belongs to. So the numbers in your plan are the ones Google reports.
Size and timing, settled before the brief.
The article went live after the peak
Demand was huge in January. The page shipped in March.
Someone asks how many people search for this
You need a number you can defend, not a guess from memory.
Two keywords, one writer
Both look good. Only one has the demand to be worth it this quarter.
Search, read, then time it.
Enter a keyword and a country
Basic mode for one keyword, AI Research for a whole topic.
See the monthly volume
Google's average for the market you chose, beside CPC and bid range.
Check the 12-month curve
Find the peak and the quiet months before you schedule the work.
Weigh it against difficulty
Volume on its own isn't a plan. Put it next to how hard it is to rank.
Keyword difficulty →Every number you need to size a keyword.
Plan around the number Google reports.
Volumes come from Google's own data, including Keyword Planner, for the country you pick in the search bar.
- Volume for every keywordIn the keyword table, in the drill-down and across topic groups.
- Volume for every topicAdd up the demand in a cluster, not only a single term.
- Your marketChoose the country before you search so the numbers match where you sell.
See when people search, as well as how many.
A yearly average hides the months that matter. The trend chart shows the whole year, so you can publish ahead of the rise.
- Twelve months at a glanceA filled chart on every keyword you open.
- Peaks and dipsSee the seasonal high before you set a deadline.
- A trend in every drill-downClick a row in the keyword table and the chart sits beside its numbers.
- Rising or fadingTell a growing topic from one that's already had its moment.
Know the value of the traffic, too.
CPC and bid range show what advertisers pay for a keyword. It's a quick read on whether the visitors are likely to buy.
- CPCThe average cost per click, beside the volume.
- Bid rangeThe low and high ends of what advertisers bid.
- Competition indexHow contested the keyword is among advertisers.
Target the page, not the variant.
Many keywords are small variations of a broader one. The parent keyword shows which term a keyword rolls up to, so one page can cover the family.
- Parent keyword with intentShown in the metric strip in Basic mode.
- Fewer thin pagesCover the variants on one strong page instead of five weak ones.
Three phrasings, one need.
One strong page covers the whole family.
One average, or the full year.
A single yearly figure tells you size but not timing. Keyword Explorer adds the month-by-month curve and what the click is worth.
A yearly average, often modelled from third-party data. It says how big a keyword is, but not when people search or what the click is worth.
Monthly volume from Google's own data, a 12-month trend, CPC, bid range and the parent keyword, for the country you choose.
Volume works best alongside these.
How does SEORCE show search volume?
SEORCE Keyword Explorer shows monthly search volume from Google's own data, including Keyword Planner, for the country you choose. Each keyword also has a 12-month trend chart, CPC, bid range, a competition index and its parent keyword. Volume appears in the keyword table, in each keyword's drill-down and across topic groups on the topical map.
Key facts
- Search volume comes from Google's own data, including Keyword Planner
- Volume is shown for the country selected in the search bar
- Every keyword has a 12-month trend chart
- CPC, bid range and competition index sit beside volume
- Parent keyword and intent are shown in Basic mode
- Volume is shown for keywords and for whole topic groups
- Keyword Explorer draws on 87M+ unique keywords, growing every day
Last reviewed 15 October 2026 by the SEORCE team.
Search volume, answered.
Google. Volumes come from Google's own data, including Keyword Planner, for the country you pick in the search bar.
No. It's Google's monthly average for the keyword, which is the standard way volume is reported. Use the 12-month trend to see how it moves across the year.
Yes. Choose the country in the search bar before you search, and the numbers are for that market.
The broader term a keyword rolls up to. It helps you cover a family of variants on one page instead of several thin ones.
Because it tells you what the traffic is worth. A keyword advertisers pay a lot for usually brings visitors who are ready to buy.
No. Search volume covers Google searches. To track how you show up in AI answers, use AI Beacon.
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