RANK TRACKER
See which page ranks
for every keyword you track.
Each keyword in Rank Tracker shows the URL that held its position on that check, along with the search intent behind it and the entities it maps to.
The right keyword can rank the wrong page.
When a position looks healthy, the page behind it is easy to forget.
An old post holding the spot
“Why is a 2021 blog post ranking instead of our product page?”
The ranking URL shows which page holds the position, so the work starts on the right one.
Two pages taking turns
“Our ranking keeps jumping between two of our own pages.”
Open past checks and see which URL held the position each week.
A page that slipped
“Which page lost ground when this keyword fell?”
The ranking page leads straight to the URL to look at in Technical Suite or Content Studio.
From keyword to page in one view.
The URL, the intent and the entities sit together, so the next step is clear before anyone opens another tool.
Track your keywords
Bring them in from Search Console, Keyword Explorer or a list of your own.
Automated rank tracking →Each check records the URL
The page that held your position, for that country, engine and device.
Read intent and entities
Mapped for each keyword, so you know what the searcher is after.
Search intent in Keyword Explorer →Work on the page
Open it in Technical Suite for issues, or in Content Studio for a rework.
See Technical Suite →The page, the intent and what the search is about.
Three things that decide whether a ranking page is the one you want holding the spot.
The page behind each position.
Rank Tracker shows the URL that ranked for each keyword on each check. When it is not the page you meant to rank, you know where to look.
- Per keywordOne URL for each position you hold.
- Per country and deviceThe ranking page can differ between markets and devices.
- On every past checkStored with the top 30 results from that week.
Know what the searcher wants from the page.
Each keyword is classified as informational, commercial, transactional or navigational by SEORCE’s own model, so you can see whether the ranking page suits the search.
- Four intent typesInformational, commercial, transactional and navigational.
- From SEORCE’s own modelBuilt in-house and applied to each keyword.
- Next to the pageA guide ranking for a buying search stands out.
See what each keyword is about.
Each keyword is mapped to the entities it involves: the things and ideas a page needs to cover to answer the search well.
- Mapped per keywordThe entities behind each search you track.
- Read against the pageA page that ranks but leaves out an entity the search depends on is worth reworking.
- In the same projectContent Studio and Keyword Explorer read the same project data when you rework it.
A position without its page leaves you guessing what to fix.
Knowing a keyword slipped is half a finding. Knowing which page slipped, and what the searcher wanted, is where the work starts.
A typical stack
- –Positions listed with no URL beside them
- –The wrong page ranking for months, unnoticed
- –Intent judged by eye, keyword by keyword
- –Pages reworked without knowing what the search is about
With Rank Tracker
- ✓The ranking URL beside every position
- ✓Each market and device shown separately
- ✓Intent from SEORCE’s own model
- ✓Entities mapped for every keyword
More of Rank Tracker and the tools beside it.
What is a ranking page?
A ranking page is the URL on your site that holds a position for a keyword. In SEORCE’s Rank Tracker, the ranking page is shown for every keyword on each weekly check, by country, engine and device, alongside the keyword’s search intent and the entities it maps to.
Key facts
- The ranking URL is shown for each keyword on every check
- It can differ by country, engine and device, and each is recorded
- Search intent comes from SEORCE’s own model: informational, commercial, transactional or navigational
- Entities are mapped for each keyword
- Past checks keep the ranking page from that week
- Pages lead on to Technical Suite and Content Studio in the same project
Last reviewed 15 October 2026 by the SEORCE team.
Ranking pages, intent and entities.
Yes. Each past check keeps the URL that ranked that week, so a switch between pages shows up when you compare checks.
By SEORCE’s own model, which classifies each keyword as informational, commercial, transactional or navigational.
It can. The ranking page is recorded for each country, engine and device you track.
No. It shows which page ranks. Technical Suite applies technical fixes, such as canonical tags and internal links for orphan pages, and Content Studio reworks the copy.
Each tracked keyword is mapped to the entities it involves. Keyword Explorer shows the same kind of mapping for keywords you are still researching.
No. It shows which page does rank, with the intent and entities behind the keyword, so your team can decide.
Find the page behind every position.
Once your keywords are in, the first check shows which URL ranks for each one.