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Web Analytics · AI traffic

See the visits AI sends your way.

People ask ChatGPT, Perplexity and Gemini for recommendations, then click through. Web Analytics shows every AI tool that sends you a visit as its own source, with the pages they land on and what they do next.

Common challenges

AI sends visitors. The referral list hides them.

Hidden channel

AI visits vanish into referral lists

Nobody notices chatgpt.com sitting at row 14.

Proving GEO

The GEO work needs a business result

Being mentioned is good. Visits are better.

Content

Which pages does AI send people to?

You'd write more of them if you knew.

How it works

Install, then watch AI arrive.

01 · INSTALL

Add the script

One line of code on your site.

Setup →
02 · SPOT

See AI as its own channel

AI tools grouped together, and listed one by one.

03 · FOLLOW

Open the landing pages

Which pages AI visitors reach first.

Page performance →
04 · CONNECT

Pair it with AI Beacon

Mentions in answers, beside the visits they send.

AI Beacon →
What's inside

AI traffic, counted properly.

Every AI source

ChatGPT, Perplexity, Gemini and the rest.

Any AI tool that sends a visit appears as its own source. That covers the engines AI Beacon tracks and any others your visitors use.

  • Its own channelAI tools grouped, so the total is easy to see.
  • Tool by toolChatGPT, Perplexity, Gemini, Copilot and more, listed separately.
  • Trend over timeSee whether AI traffic is growing month on month.
AI tools · visits, 30 days+24%
Every AI source that sends a visit803 visits
Demo account · illustrative
Next to everything else

Size AI against your other channels.

AI traffic makes sense next to organic, direct and referral. The channel view shows how big it is today.

  • Share of visitsAI as a slice of your total traffic.
  • Bots filtered outSo AI crawlers don't inflate the count.
  • Same period comparisonsIs AI growing faster than organic?
Visits by channel · last 30 days
Demo account · illustrative
Visibility and visits

Mentions in AI answers, then the visits.

AI Beacon shows when AI engines mention and cite you. Web Analytics shows the visits that follow. Together they show whether visibility turns into traffic.

  • AI BeaconTracks 7 AI engines + Google AI Overview, AI Mode & Search.
  • Web AnalyticsCounts the visits AI tools send, from any AI source.
AI BeaconCited in a ChatGPT answer

“best invoicing software for agencies”

Then
Web Analytics412 visits from ChatGPT

Landing mostly on /agency-invoicing.

Demo account · illustrative
Why it's different

Lost in referrals, or its own channel.

In a typical setup, AI sites sit among hundreds of referrers. Web Analytics gives AI its own place.

The usual viewone referrer of many

chatgpt.com somewhere in a long referral list, next to forums and directories.

Web AnalyticsAI as a channel

Every AI tool that sends a visit, grouped as AI traffic and listed one by one.

How does SEORCE track AI referral traffic?

SEORCE Web Analytics shows every AI tool that sends a visit to your site as its own traffic source, including ChatGPT, Perplexity, Gemini and Copilot. AI traffic is grouped as a channel and listed tool by tool, with landing pages and trends. AI Beacon tracks your visibility inside AI answers, and Web Analytics counts the visits those answers send.

Key facts

  • AI tools that send visits appear as their own traffic sources
  • Covers every AI source, including tools AI Beacon does not track
  • AI traffic is grouped as a channel and listed tool by tool
  • Bots are filtered from visit counts
  • AI Beacon tracks 7 AI engines + Google AI Overview, AI Mode & Search

Last reviewed 15 October 2026 by the SEORCE team.

Common questions

AI traffic, answered.

Updated 15 October 2026

Any AI tool that sends a visit to your site. That includes ChatGPT, Perplexity, Gemini and Copilot, and others as they appear.

No. AI Beacon tracks whether AI engines mention and cite you. Web Analytics counts the visits that AI tools send to your site.

No. Bots are filtered out, so the numbers reflect people.

Yes. Filter by AI source and open the landing pages.

No. It counts visits that come from an AI tool. Someone who reads an answer and later types your address arrives as direct traffic.

Start today

Count the visits AI sends you.

Add one line of code and see your AI traffic from the first visit.

Join 3,000+ users already on SEORCE.

See all of Web Analytics →