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Content Studio template · “how much does x cost?” queries

Cost Guide template.

A straight answer to what something costs, then what drives the price, a breakdown and worked scenarios. Price questions are some of the most common in search and AI answers.

6 sections800 to 1,300 words, plus a tableWritten in your brand voice
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The structure

6 sections, in this order.

Built for search and AI answers

What makes it work.

Each section has a job and a word range. These are the parts that help it rank, and help AI engines lift it into an answer.

  • Price range up frontThe answer in the first 50 to 80 words.
  • Breakdown tableWhat each part costs, in the local currency.
  • Sources requiredPricing sections need sources, because money topics are held to a higher standard.
Best for
Service pricingProduct pricingProject costsLocal price guides
1
Short answerThe typical price range, stated plainly
50 to 80 words
2
What drives the priceThe factors that move the cost up or down
200 to 350 words
3
Price breakdownCosts by component, in a table
Table
4
Costs by scenarioWorked examples for common situations
250 to 400 words
5
Hidden costs and ways to saveWhat people forget, and how to spend less
150 to 220 words
6
FAQPrice questions buyers ask
150 to 250 words
Section structure, as set in Content Studio
What it looks like

A sample outline, section by section.

Here is how the template shapes an article. Your own headings come from your brief and keywords, and you can edit every one before anything is written.

H1 · sampleHow much does accounting software cost for an agency?
01 · Short answerThe short answer
02 · What drives the priceWhat affects the price
03 · Price breakdownCosts broken down
04 · Costs by scenarioWhat a 5, 20 and 50 person agency pays
05 · Hidden costs and ways to saveHidden costs and how to save
06 · FAQFrequently asked questions
Sample outline for illustration
How to use it

From template to finished article.

01 · PICK

Start with this template

Sign up free and the Cost Guide template is selected in Content Studio.

02 · BRIEF

Describe the article

One sentence, then choose primary and secondary keywords.

Content brief →
03 · OUTLINE

Approve the structure

The template sets the sections. Edit any heading before writing.

Outline generator →
04 · WRITE

Three proofing passes

Written in your voice, scored five ways, ready to export.

Article writer →
Common questions

The Cost Guide template, answered.

Updated 15 October 2026

A straight answer to what something costs, then what drives the price, a breakdown and worked scenarios. Price questions are some of the most common in search and AI answers. It suits service pricing, product pricing and project costs.

It has 6 sections and runs to roughly 800 to 1,300 words, plus a table. Each section has its own word range, shown in the structure above.

Yes. Edit any heading in the outline before the article is written, or build your own format on the template canvas.

Yes. Every template is written in the voice Content Studio has learned from your material, or in a writer persona you choose.

No. You export the finished article as HTML, Markdown, plain text, DOCX or PDF, with its meta and schema, and publish it from your own CMS.

Click Start free with this template. Create your free account and you'll land in Content Studio with the Cost Guide template selected, ready for your brief.

Start today

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