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Content Studio template · “x vs y” queries

Versus template.

A head-to-head between two options, with the verdict up front. Built for “X vs Y” searches, where the reader has already narrowed it down to two.

7 sections1,000 to 1,600 words, plus a tableWritten in your brand voice
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The structure

7 sections, in this order.

Built for search and AI answers

What makes it work.

Each section has a job and a word range. These are the parts that help it rank, and help AI engines lift it into an answer.

  • Verdict up frontThe answer in the first 100 words, for readers and for AI.
  • Side-by-side tableThe two options compared on the points that matter.
  • Choose X if, choose Y ifClear guidance for different kinds of buyer.
Best for
Product vs productSoftware comparisonsMethod vs methodBrand vs competitor pages
1
TL;DR verdictWhich to pick, and for whom
50 to 100 words
2
At a glanceThe two options side by side
Table
3
How they differThe differences that affect the decision
250 to 400 words
4
Where X winsThe first option's strengths
200 to 300 words
5
Where Y winsThe second option's strengths
200 to 300 words
6
Who should choose whichChoose X if, choose Y if
150 to 250 words
7
FAQQuestions buyers ask when comparing the two
150 to 250 words
Section structure, as set in Content Studio
What it looks like

A sample outline, section by section.

Here is how the template shapes an article. Your own headings come from your brief and keywords, and you can edit every one before anything is written.

H1 · sampleLedgerly vs Tallyworks: which suits a small agency?
01 · TL;DR verdictThe verdict
02 · At a glanceLedgerly and Tallyworks at a glance
03 · How they differHow they differ
04 · Where X winsWhere Ledgerly wins
05 · Where Y winsWhere Tallyworks wins
06 · Who should choose whichWhich one should you choose?
07 · FAQFrequently asked questions
Sample outline for illustration
How to use it

From template to finished article.

01 · PICK

Start with this template

Sign up free and the Versus template is selected in Content Studio.

02 · BRIEF

Describe the article

One sentence, then choose primary and secondary keywords.

Content brief →
03 · OUTLINE

Approve the structure

The template sets the sections. Edit any heading before writing.

Outline generator →
04 · WRITE

Three proofing passes

Written in your voice, scored five ways, ready to export.

Article writer →
Common questions

The Versus template, answered.

Updated 15 October 2026

A head-to-head between two options, with the verdict up front. Built for “X vs Y” searches, where the reader has already narrowed it down to two. It suits product vs product, software comparisons and method vs method.

It has 7 sections and runs to roughly 1,000 to 1,600 words, plus a table. Each section has its own word range, shown in the structure above.

Yes. Edit any heading in the outline before the article is written, or build your own format on the template canvas.

Yes. Every template is written in the voice Content Studio has learned from your material, or in a writer persona you choose.

No. You export the finished article as HTML, Markdown, plain text, DOCX or PDF, with its meta and schema, and publish it from your own CMS.

Click Start free with this template. Create your free account and you'll land in Content Studio with the Versus template selected, ready for your brief.

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