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Content Studio template · pillar pages

Hub template.

The central page for a topic. It answers the big question up front, covers the main angles, and links out to every cluster article beneath it.

8 sections2,030 to 3,960 wordsWritten in your brand voice
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The structure

8 sections, in this order.

Built for search and AI answers

What makes it work.

Each section has a job and a word range. These are the parts that help it rank, and help AI engines lift it into an answer.

  • Direct-answer introThe first ~150 words answer the core question, in a form AI can lift.
  • Key takeawaysA bulleted summary for skimmers and featured snippets.
  • FAQ and further reading6 to 8 questions for People Also Ask, plus links to every cluster article.
Best for
Pillar pagesTopic hubsContent hubsTopic clusters
1
Direct-answer introductionAnswer the core question, preview the page, establish credibility
120 to 200 words
2
Key takeawaysBulleted summary of the main points
80 to 180 words
3
Core concept / overviewThe heart of the topic, with a link to the cluster article for depth
500 to 900 words
4
Major aspect 1Comprehensive coverage, linked to the relevant cluster article
500 to 900 words
5
Major aspect 2Another key angle, linked to its cluster article
400 to 800 words
6
Data table or comparisonStructured information, benchmarks or a comparison
100 to 300 words
7
FAQ6 to 8 common questions for People Also Ask and FAQ schema
250 to 500 words
8
Further readingCurated links to every cluster article and related resources
80 to 180 words
Section structure, as set in Content Studio
What it looks like

A sample outline, section by section.

Here is how the template shapes an article. Your own headings come from your brief and keywords, and you can edit every one before anything is written.

H1 · sampleAgency accounting: the complete guide
01 · Direct-answer introductionAgency accounting in one paragraph
02 · Key takeawaysKey takeaways
03 · Core concept / overviewHow agency accounting works
04 · Major aspect 1Billing models: project, retainer and hourly
05 · Major aspect 2Cash flow and multi-currency clients
06 · Data table or comparisonAccounting tools compared
07 · FAQFrequently asked questions
08 · Further readingFurther reading
Sample outline for illustration
How to use it

From template to finished article.

01 · PICK

Start with this template

Sign up free and the Hub template is selected in Content Studio.

02 · BRIEF

Describe the article

One sentence, then choose primary and secondary keywords.

Content brief →
03 · OUTLINE

Approve the structure

The template sets the sections. Edit any heading before writing.

Outline generator →
04 · WRITE

Three proofing passes

Written in your voice, scored five ways, ready to export.

Article writer →
Common questions

The Hub template, answered.

Updated 15 October 2026

The central page for a topic. It answers the big question up front, covers the main angles, and links out to every cluster article beneath it. It suits pillar pages, topic hubs and content hubs.

It has 8 sections and runs to roughly 2,030 to 3,960 words. Each section has its own word range, shown in the structure above.

Yes. Edit any heading in the outline before the article is written, or build your own format on the template canvas.

Yes. Every template is written in the voice Content Studio has learned from your material, or in a writer persona you choose.

No. You export the finished article as HTML, Markdown, plain text, DOCX or PDF, with its meta and schema, and publish it from your own CMS.

Click Start free with this template. Create your free account and you'll land in Content Studio with the Hub template selected, ready for your brief.

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