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Content Studio template · cluster articles

Spoke template.

A focused article on one subtopic that links back to its pillar page and across to related articles, so the whole cluster builds authority together.

7 sections1,270 to 2,430 wordsWritten in your brand voice
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The structure

7 sections, in this order.

Built for search and AI answers

What makes it work.

Each section has a job and a word range. These are the parts that help it rank, and help AI engines lift it into an answer.

  • Pillar contextThe intro links to the pillar page for context, with one or two pillar page links per article.
  • Key takeawaysA bulleted summary for skimmers and snippets.
  • Further readingLinks to the pillar page plus two or three related cluster articles.
Best for
Cluster articlesSpoke pagesTopic cluster contentSubtopic deep-dives
1
IntroductionFrame the subtopic and link to the pillar page for context
80 to 180 words
2
Key takeawaysBulleted summary for skimmers and snippets
60 to 120 words
3
Core answerA thorough answer to the subtopic question
350 to 600 words
4
Details & stepsDeeper coverage, how-to steps or use cases
350 to 600 words
5
Examples or comparisonOptional: examples, edge cases or a comparison
250 to 500 words
6
FAQCommon questions on this subtopic, with FAQ schema
120 to 280 words
7
Further readingLinks to the pillar page and two or three related articles
60 to 150 words
Section structure, as set in Content Studio
What it looks like

A sample outline, section by section.

Here is how the template shapes an article. Your own headings come from your brief and keywords, and you can edit every one before anything is written.

H1 · sampleHow retainer billing works for agencies
01 · IntroductionWhere retainers fit in agency accounting
02 · Key takeawaysKey takeaways
03 · Core answerWhat a retainer covers
04 · Details & stepsSetting up and invoicing a retainer
05 · Examples or comparisonRetainer vs project billing: an example
06 · FAQFrequently asked questions
07 · Further readingFurther reading
Sample outline for illustration
How to use it

From template to finished article.

01 · PICK

Start with this template

Sign up free and the Spoke template is selected in Content Studio.

02 · BRIEF

Describe the article

One sentence, then choose primary and secondary keywords.

Content brief →
03 · OUTLINE

Approve the structure

The template sets the sections. Edit any heading before writing.

Outline generator →
04 · WRITE

Three proofing passes

Written in your voice, scored five ways, ready to export.

Article writer →
Common questions

The Spoke template, answered.

Updated 15 October 2026

A focused article on one subtopic that links back to its pillar page and across to related articles, so the whole cluster builds authority together. It suits cluster articles, spoke pages and topic cluster content.

It has 7 sections and runs to roughly 1,270 to 2,430 words. Each section has its own word range, shown in the structure above.

Yes. Edit any heading in the outline before the article is written, or build your own format on the template canvas.

Yes. Every template is written in the voice Content Studio has learned from your material, or in a writer persona you choose.

No. You export the finished article as HTML, Markdown, plain text, DOCX or PDF, with its meta and schema, and publish it from your own CMS.

Click Start free with this template. Create your free account and you'll land in Content Studio with the Spoke template selected, ready for your brief.

Start today

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