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Know which links brought the visitors.
Tag a link with UTM parameters and Web Analytics picks it up. Every newsletter, ad and partner link shows its visits, grouped by source, medium and campaign, next to the goals those visitors completed.
Every link you share should report back.
Was the email worth sending?
Opens are nice. Visits and sign-ups are the point.
Which ad set brought visitors?
The ad platform says clicks. You want sessions.
A partner says they sent you traffic
You'd like to see it for yourself.
Tag, share, then compare.
Add UTM parameters
Source, medium and campaign on the link.
Use it anywhere
Email, ads, social posts, partner sites.
See the campaign
Visits grouped by source, medium and campaign.
Campaigns you can compare fairly.
Source, medium and campaign, grouped.
Standard UTM tags are read automatically. No setup inside SEORCE.
- Source and mediumWhere the link was shared, and how.
- Campaign nameGroup every link from one push together.
- Sessions per campaignVisits from people, with bots filtered out.
| Source / medium | Campaign | Sessions |
|---|---|---|
| newsletter / email | sept-product-update | 1,240 |
| linkedin / paid | agency-retainers | 860 |
| partner / referral | partner-webinar | 412 |
See which campaigns led somewhere.
Visits are only half the answer. Put campaigns next to your goals to see which ones brought people who acted.
- Goal completions by campaignSign-ups, downloads, button clicks.
- Conversion rateCompare a newsletter with an ad set fairly.
| Goal | Type | Completions | Rate |
|---|---|---|---|
| Start free trial | Button click | 642 | 3.5% |
| Download template | Button click | 1,318 | 7.2% |
| Book a demo | Page visit | 118 | 0.6% |
Campaigns in the bigger picture.
Campaign traffic also rolls up into your channels, so paid, email and social sit alongside organic and AI.
- Paid and social channelsCampaign visits counted where they belong.
- Against organicSee how campaigns compare with search.
Clicks reported, or visits measured.
Ad platforms and email tools report clicks. Web Analytics shows the visits that arrived and what they did.
Each tool reports its own clicks in its own dashboard, counted its own way.
Every tagged link in one place, as sessions, with the goals each campaign produced.
Campaigns work best alongside these.
Does SEORCE track UTM campaigns?
Yes. SEORCE Web Analytics reads standard UTM parameters and groups visits by source, medium and campaign. Campaign traffic also appears in your channels, and goal completions can be compared by campaign, so you can see which newsletters, ads and partner links brought visitors who acted.
Key facts
- UTM source, medium and campaign are tracked
- Campaigns are grouped automatically from standard UTM tags
- Campaign visits roll up into channels
- Goal completions can be compared by campaign
- Bots are filtered from counts
Last reviewed 15 October 2026 by the SEORCE team.
Campaigns, answered.
Source, medium and campaign, read from standard UTM tags on your links.
No. Tag your links as usual and campaigns appear in Web Analytics.
Yes. Goals you set up can be compared across campaigns.
No. Web Analytics measures the visits and goals. Spend stays in your ad platform.
Yes. Goals can be compared by campaign, so you can see which links brought visitors who acted.
Tag it, then see what it did.
Add the script and your UTM links start reporting straight away.
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