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Count the visits that turn into something.
Traffic is the start. Set up goals as custom events, like a sign-up, a download or a single button click, and Web Analytics shows which sources, campaigns and pages bring people who act.
Traffic went up. Next comes the sign-up question.
Traffic is up. Are sign-ups?
The question always comes next.
Which articles bring buyers?
Some posts get views. Some get customers.
AI traffic is growing. Does it convert?
You'd like to know before investing more.
Define, track, then compare.
Choose what counts
A button click, a download, a page visit.
Events are recorded
Every completion is counted.
Goals that match what matters to you.
Any action can be a goal.
Goals are custom events. Track a button click, a form, a download or a visit to a thank-you page.
- Button clicksStart free trial, Book a demo, Download.
- Page visitsA thank-you or confirmation page.
- Completions and rateHow often it happens, and as a share of visits.
| Goal | Type | Completions | Rate |
|---|---|---|---|
| Start free trial | Button click | 642 | 3.5% |
| Download template | Button click | 1,318 | 7.2% |
| Book a demo | Page visit | 118 | 0.6% |
See which traffic converts.
Split any goal by channel or campaign. Organic, AI, email and paid, compared on the same terms.
- By channelIncluding AI tools.
- By campaignFrom your UTM tags.
- By pageWhich landing pages lead to goals.
Compare channels on what they produce.
A channel with fewer visits can still bring more sign-ups. Conversion rate by channel puts them on the same footing.
- Rate beside volumeCompletions and conversion rate for each channel.
- AI tools includedAI traffic is a channel of its own, so its rate is shown too.
- Previous periodSee whether a channel converts better than last month.
| Channel | Completions | Rate |
|---|---|---|
| Organic search | 184 | 1.9% |
| AI tools | 41 | 2.6% |
| 37 | 3.1% | |
| Paid | 22 | 0.8% |
Visits counted, or results counted.
Traffic numbers can go up while nothing else does. Goals show whether the right people are coming.
Plenty of numbers about arrivals, nothing about what visitors did next.
Custom events down to a button click, split by channel, campaign and page.
Goals work best alongside these.
How does SEORCE track goals and conversions?
SEORCE Web Analytics tracks goals as custom events, which can be anything from a visit to a thank-you page to a single button click. It shows completions and conversion rates, and lets you split goals by channel, campaign and page, so you can see which sources bring visitors who act.
Key facts
- Goals are tracked as custom events
- Custom events can include button clicks
- Goal completions and conversion rates are shown
- Goals can be split by channel, campaign and page
Last reviewed 15 October 2026 by the SEORCE team.
Goals, answered.
Any custom event, including button clicks, downloads, form submissions and visits to a specific page.
Yes. Goals can be split by channel, and AI tools are a channel of their own.
Yes. Goals can be split by channel, including AI tools, and by UTM campaign.
No. It shows which visits led to a goal on your site. Deal and pipeline tracking stays in your CRM.
No. Goals are tracked by the same cookieless script as the rest of Web Analytics.
Count what matters, then do more of it.
Add the script, set up your first goal and see which sources convert.
Join 3,000+ users already on SEORCE.
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