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Analytics built for SEO, free alongside GA4.
GA4 does a lot, and much of it isn't about search. Web Analytics is built around what SEO teams need: AI traffic as its own channel, Search Console history that keeps growing, and your fixes and content on the same chart. Run it next to GA4, or on its own.
The SEO team wants the search story.
GA4 takes a course to use
The SEO team just wants the traffic story.
AI visits hide in the referral list
You need them counted on their own.
Search Console forgets after 16 months
Year-on-year stops working.
Add it next to GA4, then compare.
Use both for a while
See which answers your questions faster.
Keep what works
Many teams keep both. Some switch.
What SEO teams get that GA4 doesn't focus on.
How Web Analytics compares with GA4.
Both are free. The difference is focus. Web Analytics is built around search, AI and the work you do to improve them.
- CookielessNo cookies set by the script.
- Search Console history that grows16 months on connection, then every day kept.
- Traffic beside your SEO workNotes for fixes and articles, on the same chart.
- Rage clicksBuilt in, alongside scroll depth.
| SEORCE | GA4 | |
|---|---|---|
| Free | ✓ | ✓ |
| Cookieless | ✓ | – |
| Search Console history that keeps growing | ✓ | – |
| Traffic beside your SEO fixes and content | ✓ | – |
| Rage clicks | ✓ | – |
AI tools as their own channel.
Every AI tool that sends visits appears as its own source, grouped into an AI channel.
- ChatGPT, Perplexity, Gemini and moreListed one by one.
- Next to organicSee how AI compares with search.
Runs on its own, next to anything.
SEORCE doesn't connect to GA4 and doesn't need to. Its own script collects traffic, and Search Console connects directly.
- Nothing to migrateKeep GA4 running while you try it.
- One line of codeAlso runs AutoFix.
Everything for everyone, or built for search.
GA4 is a general analytics platform. Web Analytics is focused on the questions SEO and content teams ask.
Powerful and broad, with a learning curve. Search and AI traffic are parts of a much bigger picture.
Free, cookieless, with AI traffic, growing Search Console history and your SEO work on the same chart.
Comparing analytics tools, start with these.
Is SEORCE Web Analytics a Google Analytics alternative?
SEORCE Web Analytics is a free analytics tool built for SEO teams, which many use alongside Google Analytics 4 and some use instead of it. It's cookieless, shows AI tools as their own traffic sources, keeps Search Console history beyond 16 months and puts traffic beside your SEO fixes and content. SEORCE does not connect to GA4.
Key facts
- Web Analytics is free on every SEORCE plan
- SEORCE does not connect to GA4
- Web Analytics can run alongside GA4 or on its own
- Cookieless: the script sets no cookies
- AI tools appear as their own traffic sources
- Search Console history grows beyond 16 months
Last reviewed 15 October 2026 by the SEORCE team.
GA4, answered.
It can for many SEO and content teams, and it runs happily alongside GA4 if you want both. It's built around search and AI traffic rather than every analytics need.
No. Web Analytics uses its own script, and SEORCE connects to Google Search Console directly.
Yes. The scripts don't interfere with each other.
Yes. Web Analytics is free on every SEORCE plan.
Not exactly. Every analytics tool counts slightly differently, and Web Analytics filters bots and sets no cookies.
Try it next to GA4, free.
Add one line of code alongside your current analytics and compare for yourself.
Join 3,000+ users already on SEORCE.
See all of Web Analytics →