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Know where visitors come from.
Web Analytics groups every visit by channel: organic search, AI tools, direct, referral, social and paid. Open any channel to see the sites behind it. Bots and crawlers are filtered out, so the numbers are people.
Traffic moved, and someone wants to know why.
Traffic jumped and nobody knows why
Was it the article, the newsletter or a mention somewhere?
Which channel deserves more time?
You need shares you can trust.
Bots inflate the numbers
A spike turns out to be a crawler.
Collect, group, then drill in.
Bots are removed
Crawlers and automated traffic don't count.
Channels are formed
Organic, AI, direct, referral, social and paid.
Every source, in a view you can read.
See the mix at a glance.
One bar shows how your traffic splits across channels. Below it, each channel with its share.
- Organic searchVisits from search engines.
- AI toolsChatGPT, Perplexity and every other AI source, as its own channel.
- Direct, referral, social and paidEverything else, grouped the way you'd expect.
Count people, not crawlers.
Bots, crawlers and automated traffic are filtered out before anything is counted. Your trends reflect people.
- Built inNothing to switch on.
- Cleaner spikesA jump in traffic is a jump in people.
- AI crawlers tooCrawlers from AI companies aren't counted as AI visits.
Every request that loaded the script.
Real people, so the numbers mean something.
See the exact sites behind a channel.
Open referral or social and the individual sites appear. You find the partner, forum or article that's sending people.
- Site by siteEvery referring site, ranked by visits.
- CampaignsUTM-tagged links grouped by source, medium and campaign.
| Source / medium | Campaign | Sessions |
|---|---|---|
| newsletter / email | sept-product-update | 1,240 |
| linkedin / paid | agency-retainers | 860 |
| partner / referral | partner-webinar | 412 |
Every hit, or every person.
Traffic numbers are only useful if they count people. Web Analytics filters bots first and gives AI its own channel.
Crawlers and scripts mixed into your visits, and AI tools buried among referrers.
Bots filtered out, AI as its own channel, and every referrer one click away.
Sources work best alongside these.
How does SEORCE show traffic sources?
SEORCE Web Analytics groups every visit into channels such as organic search, AI tools, direct, referral, social and paid, with bots and crawlers filtered out. Each channel opens to the individual sites and UTM campaigns behind it, and AI tools such as ChatGPT and Perplexity appear as their own channel.
Key facts
- Channels: organic search, AI tools, direct, referral, social and paid
- AI tools appear as their own channel
- Bots and crawlers are filtered out
- Referring sites are listed individually
- UTM campaigns are tracked
Last reviewed 15 October 2026 by the SEORCE team.
Traffic sources, answered.
Organic search, AI tools, direct, referral, social and paid.
Yes. Bots, crawlers and automated traffic are filtered before visits are counted.
Yes. Open any channel to see the sites inside it.
Yes. UTM source, medium and campaign are tracked and grouped.
Visits with no referrer, such as typed addresses, bookmarks and some apps, arrive as direct. That's true of every analytics tool.
See where people come from.
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