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Content Studio template · “how did [company] do x?” queries

Case Study template.

A success story with concrete numbers and steps others can repeat. It builds credibility, and gives AI answers something specific to quote.

7 sections1,150 to 1,650 wordsWritten in your brand voice
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The structure

7 sections, in this order.

Built for search and AI answers

What makes it work.

Each section has a job and a word range. These are the parts that help it rank, and help AI engines lift it into an answer.

  • Concrete metricsResults that can be quoted.
  • Key takeawaysThe lessons, summarised.
  • Replication stepsPractical guidance readers can act on.
Best for
Customer successProject showcasesBefore and after storiesImplementation guides
1
TL;DRResults at a glance
50 to 100 words
2
The challengeThe problem being solved
150 to 200 words
3
The approachStrategy and methods used
300 to 400 words
4
The resultsConcrete outcomes and metrics
200 to 300 words
5
Key takeawaysLessons learned
150 to 200 words
6
How to replicateSteps readers can follow
200 to 300 words
7
FAQImplementation questions
100 to 150 words
Section structure, as set in Content Studio
What it looks like

A sample outline, section by section.

Here is how the template shapes an article. Your own headings come from your brief and keywords, and you can edit every one before anything is written.

H1 · sampleHow a 12-person studio moved month-end from nine days to two
01 · TL;DRThe results in brief
02 · The challengeThe month-end problem
03 · The approachWhat they changed
04 · The resultsWhat happened next
05 · Key takeawaysWhat we learned
06 · How to replicateHow to do the same
07 · FAQFrequently asked questions
Sample outline for illustration
How to use it

From template to finished article.

01 · PICK

Start with this template

Sign up free and the Case Study template is selected in Content Studio.

02 · BRIEF

Describe the article

One sentence, then choose primary and secondary keywords.

Content brief →
03 · OUTLINE

Approve the structure

The template sets the sections. Edit any heading before writing.

Outline generator →
04 · WRITE

Three proofing passes

Written in your voice, scored five ways, ready to export.

Article writer →
Common questions

The Case Study template, answered.

Updated 15 October 2026

A success story with concrete numbers and steps others can repeat. It builds credibility, and gives AI answers something specific to quote. It suits customer success, project showcases and before and after stories.

It has 7 sections and runs to roughly 1,150 to 1,650 words. Each section has its own word range, shown in the structure above.

Yes. Edit any heading in the outline before the article is written, or build your own format on the template canvas.

Yes. Every template is written in the voice Content Studio has learned from your material, or in a writer persona you choose.

No. You export the finished article as HTML, Markdown, plain text, DOCX or PDF, with its meta and schema, and publish it from your own CMS.

Click Start free with this template. Create your free account and you'll land in Content Studio with the Case Study template selected, ready for your brief.

Start today

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