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Content Studio template · landing and campaign pages

Landing template.

Conversion-focused copy that still ranks: a hero, what sets you apart, benefits, proof and an FAQ, in a promise-to-proof-to-action flow.

7 sections440 to 940 wordsWritten in your brand voice
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The structure

7 sections, in this order.

Built for search and AI answers

What makes it work.

Each section has a job and a word range. These are the parts that help it rank, and help AI engines lift it into an answer.

  • Hero and USPA benefit-led headline and what sets you apart, above the fold.
  • Benefits over featuresLead with what changes for the reader, support with features.
  • FAQObjection handling and common questions, for schema and conversion.
Best for
Landing pagesCampaign pagesLead generationProduct or offer launches
1
HeroBenefit-led headline and subheading that answer “is this for me?”
30 to 80 words
2
Unique selling propositionWhat makes this offer different and better
60 to 120 words
3
BenefitsHow it improves their life, as a problem and solution
100 to 200 words
4
Key benefits or featuresA scannable list, benefit first
60 to 140 words
5
Social proofA standout testimonial: who, what, outcome
50 to 120 words
6
FAQObjection handling and common questions
100 to 200 words
7
Trust & CTA supportLogos, guarantees or links that back up the CTA
40 to 80 words
Section structure, as set in Content Studio
What it looks like

A sample outline, section by section.

Here is how the template shapes an article. Your own headings come from your brief and keywords, and you can edit every one before anything is written.

H1 · sampleMonth-end, closed in a day
01 · HeroClose your books in a day, not a week
02 · Unique selling propositionWhy agencies switch
03 · BenefitsWhat changes for your team
04 · Key benefits or featuresWhat you get
05 · Social proofWhat customers say
06 · FAQQuestions before you start
07 · Trust & CTA supportStart your free trial
Sample outline for illustration
How to use it

From template to finished article.

01 · PICK

Start with this template

Sign up free and the Landing template is selected in Content Studio.

02 · BRIEF

Describe the article

One sentence, then choose primary and secondary keywords.

Content brief →
03 · OUTLINE

Approve the structure

The template sets the sections. Edit any heading before writing.

Outline generator →
04 · WRITE

Three proofing passes

Written in your voice, scored five ways, ready to export.

Article writer →
Common questions

The Landing template, answered.

Updated 15 October 2026

Conversion-focused copy that still ranks: a hero, what sets you apart, benefits, proof and an FAQ, in a promise-to-proof-to-action flow. It suits landing pages, campaign pages and lead generation.

It has 7 sections and runs to roughly 440 to 940 words. Each section has its own word range, shown in the structure above.

Yes. Edit any heading in the outline before the article is written, or build your own format on the template canvas.

Yes. Every template is written in the voice Content Studio has learned from your material, or in a writer persona you choose.

No. You export the finished article as HTML, Markdown, plain text, DOCX or PDF, with its meta and schema, and publish it from your own CMS.

Click Start free with this template. Create your free account and you'll land in Content Studio with the Landing template selected, ready for your brief.

Start today

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