1. Home
  2. Platform
  3. Content Studio
  4. Templates
  5. About template
Content Studio template · about us and company pages

About template.

An About page that builds trust: a visitor-focused opener, your story, mission, values and proof. It supports Organization schema and branded search.

7 sections430 to 940 wordsWritten in your brand voice
← All 24 templates
The structure

7 sections, in this order.

Built for search and AI answers

What makes it work.

Each section has a job and a word range. These are the parts that help it rank, and help AI engines lift it into an answer.

  • Strong openerA visitor-focused hook before the company history.
  • Mission and valuesPurpose and principles that support entity and E-E-A-T signals.
  • FAQAn optional FAQ block for schema and branded questions.
Best for
About Us pagesCompany pagesBrand entity optimisationE-E-A-T and trust
1
OpenerWho you are and why it matters to the visitor
40 to 100 words
2
Our storyWhy you started, memorable and relatable
80 to 180 words
3
Mission & visionPurpose and long-term goals
60 to 120 words
4
Values & principlesWhat guides how you work
50 to 120 words
5
What we offer & who we serveCore offer, who it's for, what's different
80 to 160 words
6
FAQWhere you're based, how to contact you, how to work with you
80 to 180 words
7
Connect & proofAwards, press, social links and contact
40 to 80 words
Section structure, as set in Content Studio
What it looks like

A sample outline, section by section.

Here is how the template shapes an article. Your own headings come from your brief and keywords, and you can edit every one before anything is written.

H1 · sampleAbout Ledgerly
01 · OpenerAccounting built for agencies
02 · Our storyWhy we started Ledgerly
03 · Mission & visionWhat we're working towards
04 · Values & principlesHow we work
05 · What we offer & who we serveWho we build for
06 · FAQQuestions about Ledgerly
07 · Connect & proofFind us
Sample outline for illustration
How to use it

From template to finished article.

01 · PICK

Start with this template

Sign up free and the About template is selected in Content Studio.

02 · BRIEF

Describe the article

One sentence, then choose primary and secondary keywords.

Content brief →
03 · OUTLINE

Approve the structure

The template sets the sections. Edit any heading before writing.

Outline generator →
04 · WRITE

Three proofing passes

Written in your voice, scored five ways, ready to export.

Article writer →
Common questions

The About template, answered.

Updated 15 October 2026

An About page that builds trust: a visitor-focused opener, your story, mission, values and proof. It supports Organization schema and branded search. It suits about us pages, company pages and brand entity optimisation.

It has 7 sections and runs to roughly 430 to 940 words. Each section has its own word range, shown in the structure above.

Yes. Edit any heading in the outline before the article is written, or build your own format on the template canvas.

Yes. Every template is written in the voice Content Studio has learned from your material, or in a writer persona you choose.

No. You export the finished article as HTML, Markdown, plain text, DOCX or PDF, with its meta and schema, and publish it from your own CMS.

Click Start free with this template. Create your free account and you'll land in Content Studio with the About template selected, ready for your brief.

Start today

Write your first about page in your own voice.

Create a free account and you'll land in Content Studio with the About template ready to use.

Join 3,000+ users already on SEORCE.

Browse all templates →