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Content Studio template · collection and category pages

Collection template.

Unique copy for collection and category pages: an intro above the grid, a buying guide and an FAQ. A few hundred words of useful content can do more than a product grid alone.

7 sections530 to 1,090 wordsWritten in your brand voice
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The structure

7 sections, in this order.

Built for search and AI answers

What makes it work.

Each section has a job and a word range. These are the parts that help it rank, and help AI engines lift it into an answer.

  • Above-the-fold intro50 to 100 words with the primary keyword, telling visitors what they'll find.
  • Buying guideHow to choose, capturing comparison and use-case searches.
  • Category FAQAn FAQ for rich results and search intent.
Best for
Shopify collectionsCategory landing pagesE-commerce category SEOCollection page content
1
Collection introWhat this collection is, with the primary keyword, above the product grid
50 to 120 words
2
What's in this collectionProducts, benefits and use cases in your own words
80 to 180 words
3
Buying guideHow to choose: key features, use cases, what to look for
100 to 220 words
4
Shop by or key featuresSubcategories, styles or things to look for
60 to 120 words
5
Category tipsCare, materials or category guidance (optional)
80 to 150 words
6
FAQSizing, shipping, returns, what's included
120 to 220 words
7
Related guidesLinks to buying guides, size charts or related collections
40 to 80 words
Section structure, as set in Content Studio
What it looks like

A sample outline, section by section.

Here is how the template shapes an article. Your own headings come from your brief and keywords, and you can edit every one before anything is written.

H1 · sampleRunning Shoes
01 · Collection introRunning shoes for every kind of runner
02 · What's in this collectionWhat's in this collection
03 · Buying guideHow to choose running shoes
04 · Shop by or key featuresShop by terrain
05 · Category tipsCaring for your running shoes
06 · FAQRunning shoe questions
07 · Related guidesRelated guides
Sample outline for illustration
How to use it

From template to finished article.

01 · PICK

Start with this template

Sign up free and the Collection template is selected in Content Studio.

02 · BRIEF

Describe the article

One sentence, then choose primary and secondary keywords.

Content brief →
03 · OUTLINE

Approve the structure

The template sets the sections. Edit any heading before writing.

Outline generator →
04 · WRITE

Three proofing passes

Written in your voice, scored five ways, ready to export.

Article writer →
Common questions

The Collection template, answered.

Updated 15 October 2026

Unique copy for collection and category pages: an intro above the grid, a buying guide and an FAQ. A few hundred words of useful content can do more than a product grid alone. It suits shopify collections, category landing pages and e-commerce category seo.

It has 7 sections and runs to roughly 530 to 1,090 words. Each section has its own word range, shown in the structure above.

Yes. Edit any heading in the outline before the article is written, or build your own format on the template canvas.

Yes. Every template is written in the voice Content Studio has learned from your material, or in a writer persona you choose.

No. You export the finished article as HTML, Markdown, plain text, DOCX or PDF, with its meta and schema, and publish it from your own CMS.

Click Start free with this template. Create your free account and you'll land in Content Studio with the Collection template selected, ready for your brief.

Start today

Write your first collection page in your own voice.

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