BreadcrumbList Schema Generator
Build BreadcrumbList JSON-LD. Replaces the URL in search results with your breadcrumb trail, improving CTR on deep pages.
Technical SEO Intelligence
BreadcrumbList schema replaces the raw URL with a clean navigation trail in SERPs.
Instead of showing a long URL, Google can display: Home › Shop › Running › Shoes. Especially valuable for deep category pages where the URL is long and ugly. Each item needs a name, position, and item (URL).
Build your schema
Fields
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Generated JSON-LD
Paste in <head>
How to deploy
- Copy the generated JSON-LD above.
- Paste it inside a
<script type="application/ld+json">...</script>tag inside the<head>of the relevant page. - Verify with Google's Rich Results Test.
- Google crawls and processes new schema within days: monitor appearance in Search Console's Rich Results report.
Next steps
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Frequently asked questions
What is BreadcrumbList schema?
Markup that describes the breadcrumb navigation path for a page. Replaces the long URL in SERPs with a clean breadcrumb trail.
How does breadcrumb schema change SERPs?
Google replaces the URL display under your page title with the breadcrumb path. Cleaner, more informative, better CTR.
What is the structure?
An ordered list of ListItem entries, each with position (1-indexed), name, and item (URL).
Should breadcrumb schema match visible breadcrumbs?
Yes. Google policy requires schema to match what the user sees.
Do I need the current page in the breadcrumb?
Google recommends excluding the current page or including it without an item URL (just name).
What about multi-path breadcrumbs?
A page reachable via multiple paths can emit multiple BreadcrumbList schemas (one per path).
Does breadcrumb schema need to live on every page?
Yes, generated per page from the current path. Site-wide templating handles this automatically.
What is the mobile SERP impact?
Mobile SERPs are even more affected because screen real estate is tight. Breadcrumb replacement reads much better on mobile.
Can I use text labels different from the page name?
Yes. The breadcrumb name can be shorter than the full page title. "Running Shoes" is fine for a page titled "Best Running Shoes for Marathon Training 2026".
What about dynamic category paths?
Each unique path emits its own breadcrumb schema. For a product in multiple categories, choose the primary category or emit the main one.
Does breadcrumb schema affect ranking?
Not directly. CTR improvement from the SERP display indirectly lifts rankings.
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Structured data at scale
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SEORCE Technical Suite checks structured data on every page it crawls, and AutoFix can apply schema fixes on your live site through one script tag. The schema types it covers are still growing, so ask about the ones you need in a demo.
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