Responsive Search Ad Preview & Character Counter
Write up to 15 headlines (30 char max) and 4 descriptions (90 char max) for a Google Responsive Search Ad. See live character counts, preview how it looks in SERP, and shuffle through valid combinations.
PPC Intelligence
Google rejects overlong headlines silently: most ad disapprovals never explain the limits.
A Responsive Search Ad lets Google test combinations of your 15 headlines and 4 descriptions. Each headline is capped at 30 characters, each description at 90 characters. Pin headlines to specific positions when you need to control order. This tool enforces the limits and shows a real-time SERP preview.
Overview
Headlines
0 / 15
Minimum 3 required
Descriptions
0 / 4
Minimum 2 required
Ad Strength
Pending
Google estimates
Over-limit
0
Fields exceeding limits
Write your ad
Final URL & paths
Headlines (3–15, max 30 char each)
Descriptions (2–4, max 90 char each)
SERP preview: shuffle combinations
Random valid pair of headlines + description
Sponsoredexample.com
https://example.com
Write a headline below…
Write a description to see it previewed here.
Checklist
Next steps
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Frequently asked questions
What are Responsive Search Ads?
Google Ads format where you provide up to 15 headlines and 4 descriptions. Google machine-mixes them per auction. Replaced Expanded Text Ads in 2022.
How many headlines should I provide?
All 15. More variety gives Google more to test. Minimum 3, recommended 15 for Ad Strength Excellent.
What character limits apply?
Headline: 30 characters each. Description: 90 characters each. The tool enforces live counting.
What is Ad Strength?
Google's grading of your RSA: Poor, Average, Good, Excellent. Based on headline variety, description count, keyword inclusion, pinning density.
Should I pin headlines?
Only for compliance (legal disclaimers, must-be-first messages). Pinning reduces Google's combinations and typically lowers performance.
How does the Ad Preview render in SERPs?
The tool shows the mobile + desktop SERP preview with your headlines concatenated as Google typically combines them.
Can I preview specific headline combinations?
Yes. The preview defaults to likely combinations but lets you shuffle.
What makes RSA headlines effective?
Variety: feature-focused, benefit-focused, offer-focused, brand-focused, question-form. Not 15 slight variations of the same thing.
Should every headline contain the keyword?
No. 2 to 3 keyword-rich headlines is enough. Google needs non-keyword headlines too (benefits, CTAs).
Do RSAs replace Expanded Text Ads?
Yes, since July 2022. ETAs stopped being created. Existing ETAs still run.
How many RSAs per ad group?
2 to 3 running. Google needs multiple ads for A/B signal.
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