Agency SOW Generator

Build a complete Statement of Work for an SEO, PPC, content, or GEO engagement. Covers scope, deliverables, timeline, pricing, assumptions, exclusions, change control, and approval. Export as Markdown or print-ready HTML.

Agency Intelligence

Scope creep is cheaper to prevent in the SOW than to argue about in week 4.

A good SOW states what is in scope, what is out of scope, what the client must provide, and what triggers a change order. Weak SOWs skip the second half. This generator forces the sections most agency contracts miss and produces a document that holds up when the client's procurement team reads it.

Load preset

Parties & Project

Agency legal name

Client legal name

Project name

MSA reference (if any)

Start date

End date

Jurisdiction

Scope summary

Objectives (3 to 5 outcomes this SOW drives)

Approach / methodology

Deliverables

Deliverable

Owner

Due

Out of scope

Explicitly excluded (one per line)

Client responsibilities

What the client provides or does (one per line)

Commercial terms

Pricing model

Fee

Payment terms

Out-of-pocket expenses

Early-termination clause

Change control & assumptions

Assumptions (one per line)

Change control process

Generated SOW

Statement of Work

Frequently asked questions

What does a SOW cover?

Scope of work, deliverables, timeline, pricing, assumptions, exclusions, change control, and approval. Everything needed to protect both parties.

What is the difference between SOW and MSA?

MSA (Master Services Agreement) is the overall legal contract between parties. SOW is per-project under the MSA. Many agencies use both.

Should every engagement have a SOW?

Yes, including retainers. The SOW defines what the retainer delivers.

What is "out of scope"?

Explicit list of what the SOW does NOT cover. Prevents scope creep by making the boundary clear.

What is "client responsibilities"?

What the client must do or provide. Delays caused by client not delivering are not the agency's fault.

What is "change control"?

The documented process for adding scope mid-engagement. Protects both parties from informal "can you just..." requests.

How detailed should deliverables be?

Specific enough that both parties know when the deliverable is done. Vague deliverables lead to disputes.

Should termination clauses be in the SOW?

Typically in the MSA. SOW can override for the specific engagement. Standard: 30 to 60 days written notice.

Can I use the SOW for client approval?

Yes. The Markdown or printable HTML output is signature-ready. Many clients prefer PDF.

What jurisdictions does the template cover?

The template is jurisdiction-neutral. Specify your governing law in the top matter.

Is this a legal document?

The generator produces a draft. Legal review is recommended before signing anything substantive.

Free · no account

SEORCE for Chrome, Edge and Firefox

Audits the page you are on: headings, meta tags, schema, indexability, and whether AI crawlers can read it. Export the result as a PDF. Free, with no account.

Get for Chrome Get for Edge Get for Firefox

It audits one page at a time and does not track AI answers. About the extension

For teams and agencies

The whole job of search and AI, in one platform.

Rankings, AI visibility, technical fixes, content and reporting sit in one project. Reports export to Excel, PDF and Google Sheets on a schedule, and pricing is per project, never per seat.

Start free Book a demo

3,000+ users · Free forever plan, no card needed