Search Terms n-Gram Analyzer
Upload your Google Ads search terms report (CSV) and extract 1-word, 2-word, and 3-word patterns, aggregate spend and conversions across them, and find the biggest waste drivers in your account. 100% browser-based.
PPC Intelligence
Find the words that drain budget and the words that convert.
A single search term tells you nothing. The n-gram patterns across thousands of terms tell you everything: which words are reliably bringing in waste, and which rare word combinations are quietly carrying your ROAS. This is the fastest way to find negative keywords worth adding and exact-match keywords worth promoting.
Upload search terms report
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Drop Google Ads search terms CSV here
Export from Google Ads and Keywords and Search terms and Download CSV
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SEORCE Web Analytics shows visits from every AI source, from search and from campaigns. It is free on every plan.
Frequently asked questions
What is an n-gram?
A sequence of N words. 1-gram = single word, 2-gram = pair ("free tool"), 3-gram = triplet. N-gram analysis finds patterns in search terms.
Why run n-gram analysis on search terms?
Reveals patterns too small to see in individual search terms. "demo" appearing across 500 queries is a signal; one query with "demo" isn't.
What does the output look like?
A list of n-grams sorted by impressions, clicks, or conversions. Each n-gram shows frequency, cost, and performance aggregated across all search terms containing it.
How do I find negative keyword candidates?
High-cost, zero-conversion n-grams. Add the n-gram as a negative to kill it across all variants.
How do I find positive keyword candidates?
High-converting n-grams not already in your keyword list. Promote to standalone keywords.
What size n-gram is most useful?
2-gram and 3-gram usually. 1-gram is too noisy (lots of common words). 4+ is often too specific.
Where do I get the search terms report?
Google Ads and Insights and Search Terms. Export as CSV.
What CSV columns does the tool need?
Search term, Impressions, Clicks, Cost, Conversions. Google Ads export has these by default.
Can I run n-grams across campaigns?
Yes. Combine CSV exports from multiple campaigns before upload.
How does the tool handle stop words?
Filterable. Toggle on to drop common stop words (a, the, of, in) from n-gram counts.
Can I use this for Bing or Meta too?
Yes if the CSV has the same columns. Format: term, impressions, clicks, cost, conversions.
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Traffic from search and AI
See which visits came from search and AI.
SEORCE Web Analytics runs from one script tag, with Google Search Console connected. It shows visits from every AI source, from search and from campaigns, and it is free on every plan.
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